Content Marketing Manager

Lumiform

. Own assigned topic areas and content clusters .

Posted 10/4/2026contractRemote • GermanyMid-LevelSenior💰 €2,000 - €4,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing with a focus on B2B SaaS, producing high-quality, publication-ready content for diverse audiences. Proficient in research methodologies, SEO, and AEO, with the ability to adapt content for specific use cases and regulated topics.

Highest-signal resume keywords

Content MarketingB2B SaaS ExperiencePublication-Quality English WritingResearch MethodologiesSEO and AEO Fundamentals

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentBenchmark ReportingOriginal Research ProductionTechnical WritingSEO OptimizationAEO ApplicationWordPress ManagementData AnalysisCompetitor AnalysisUse Case Development

Soft Skills

Creative WritingProactive AttitudeAttention to DetailIndependent ResearchClear Communication

Tools & Technologies

WordPressAI Research ToolsData SourcesContent Management SystemsAnalytics Tools

Industry Keywords

HACCPFire SafetyVehicle InspectionsEHSQuality ManagementLogisticsRegulated TopicsCustomer DemosSales CollaborationContent Clusters

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own assigned topic areas and content clusters
Build subject-matter expertise through primary sources, customer demos, and conversations with sales and success teams
Understand Lumiform's product and adapt it to specific use cases and competitor comparisons
Develop benchmark reports and original research by defining ideas, angles, measurements, and data sources
Research internal and external data and produce rigorous reports suitable for citation by journalists and industry bodies
Work with marketing managers to distribute research to relevant audiences
Write industry-specific app use pages covering use cases such as HACCP, fire safety, and vehicle inspections
Write listicles, competitor comparison pages, best-alternative pages, customer stories, newsletters, and other marketing materials
Publish and manage content in WordPress
Apply SEO and AEO fundamentals
Improve existing content for quality, relevance, structure, and performance
Use demo and customer-call data to create FAQs and on-page answers that address prospects' objections

Requirements

What you’ll need

4+ years in content marketing
Meaningful experience in B2B SaaS
A smart mind with a top university degree
Native-level English writing
Ability to produce publication-quality English content for an international audience
Proven independent research experience using primary sources, assessing reliability, and producing original work
Ability to develop expertise quickly in unfamiliar regulated topics
Technical curiosity and ability to understand how products work and which problems they solve
Ability to use AI for research and drafting while applying human judgment, revision, restructuring, and original perspective
Clear, creative, approachable, human writing style
Ability to propose original topics and reports independently
Reliable, diligent, proactive, accurate, quality-focused, and consistent
Strongly preferred: experience building benchmark reports, surveys, or other original research content
Strongly preferred: familiarity with WordPress
Strongly preferred: basic SEO, including keyword research, keyword integration, headings, internal linking, and content optimisation
Familiarity with AEO (answer engine optimization)
Preferred: experience writing about regulated or technical subjects such as food safety, quality, EHS, or logistics

Benefits

Comp & perks

Positive impact on society by protecting frontline workers and customers from preventable harm
Ambitious, international team
Flat hierarchies and real decision-making autonomy
Close collaboration with two marketing managers and direct access to founders
Ownership of a growth bet from scratch
Benchmark reports carry your name and reach industry bodies, journalists, and analysts
Opportunity to develop deep expertise in inspections, audits, and frontline operations
Fully remote work with choice of work location