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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content marketing with a focus on B2B SaaS, producing academically rigorous reports and original research. Proficient in SEO and AEO fundamentals, with a strong ability to write clearly and creatively about regulated topics.
Highest-signal resume keywords
Content MarketingB2B SaaS ExperienceNative-Level English WritingResearch and Data AnalysisWordPress Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content DevelopmentSEO FundamentalsAEO FundamentalsBenchmark ReportingData AnalysisTechnical WritingResearch MethodologyKeyword ResearchContent OptimizationCompetitor Analysis
Soft Skills
Creative WritingProactive ApproachClear CommunicationDiligenceTechnical Curiosity
Tools & Technologies
WordPressAI Research Tools
Industry Keywords
Food SafetyQualityEHSLogisticsRegulated Topics
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Own assigned topic areas and content clusters
- Build expertise through primary sources, customer demos and conversations with sales and success teams
- Understand Lumiform's product and adapt it to specific use cases and competitor comparisons
- Develop benchmark reports and original research by defining angles, selecting data and measuring relevant topics
- Research internal and external data and produce academically rigorous reports
- Collaborate with marketing managers to distribute research to relevant audiences
- Write app-use pages for specific industry use cases, including HACCP, fire safety and vehicle inspections
- Write listicles, competitor comparison pages and best-alternative pages
- Write customer stories based on real interviews, newsletters and other marketing materials
- Publish and manage content in WordPress
- Apply SEO and AEO fundamentals
- Improve existing content for quality, relevance, structure and performance
- Convert data from demos and customer calls into FAQs and on-page answers
Requirements
What you’ll need- 4+ years in content marketing
- Meaningful experience in B2B SaaS
- Top university degree
- Native-level English writing
- Proven independent research experience using primary sources and evaluating reliability
- Ability to develop expertise quickly in unfamiliar regulated topics
- Technical curiosity and ability to understand how products work and which problems they solve
- Ability to use AI for research and drafting, with human judgment and revision
- Clear, creative, approachable, human writing style
- Ability to propose original topics and research reports
- Reliable, diligent and proactive approach
- Experience building benchmark reports, surveys or other original research content strongly preferred
- Familiarity with WordPress strongly preferred
- Basic SEO knowledge, including keyword research, keyword integration, headings, internal linking and content optimisation strongly preferred
- Awareness of AEO (answer engine optimization) and its importance strongly preferred
- Experience writing about regulated or technical subjects such as food safety, quality, EHS or logistics strongly preferred
Benefits
Comp & perks- Positive impact on society by protecting frontline workers and customers from preventable harm
- Ambitious, international team with flat hierarchies
- Real decision-making autonomy
- Close collaboration with two marketing managers and direct access to founders
- Opportunity to own a growth bet from scratch
- Benchmark reports carrying your name and reaching industry bodies, journalists and analysts
- Opportunity to develop deep expertise in inspections, audits and frontline operations
- Fully remote work with freedom to choose where you work
