Senior Digital Performance Manager

Luminor Group

. Own and continuously improve the digital performance measurement ecosystem across the Baltics .

Posted 10/7/2026full-timeVilnius • LithuaniaSenior💰 €3,510 - €5,270 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing and digital analytics, with a strong focus on developing reporting frameworks, optimizing customer journeys, and managing digital initiatives. Proficient in GA4, dashboard creation, and collaboration with cross-functional teams to drive marketing efficiency across the Baltics.

Highest-signal resume keywords

Performance MarketingGoogle AdsGA4Dashboard DevelopmentSEO Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingMarketing AnalyticsCampaign TrackingUTM ManagementAttribution PrinciplesAdvanced ExcelSQLBigQueryData AnalysisReporting Solutions

Soft Skills

CommunicationStakeholder ManagementAnalytical Mindset

Tools & Technologies

Power BILooker StudioTableauMeta AdsPPC Platforms

Industry Keywords

E-CommerceDigital Performance MeasurementCustomer Journey OptimizationMarketing EfficiencyBaltics

Tech Stack

Tools & technologies

BigQuerySQLTableau

About the role

Key responsibilities & impact

Own and continuously improve the digital performance measurement ecosystem across the Baltics
Develop reporting, dashboards, tracking, attribution, SEO and performance insights
Translate campaign, website and sales data into recommendations on CAC, CPA, ROI, conversion, channel mix and marketing efficiency
Lead development of marketing dashboards and reporting frameworks
Establish and maintain UTM standards, tagging structures, attribution principles and data-quality controls
Act as marketing owner for GA4, tagging and measurement setup
Collaborate with Analytics, MarTech and IT teams
Partner with media, PPC and SEO agencies and ensure continuous improvements
Review campaign performance and recommend optimization, testing and budget allocation
Lead development and execution of the Baltic SEO roadmap
Improve marketing websites, landing pages and digital customer journeys through optimization and experimentation
Improve ways of working, documentation and knowledge sharing
Collaborate with Marketing, Business, Sales, Digital, Analytics, MarTech and IT teams across the Baltics
Potentially lead and develop a small team

Requirements

What you’ll need

At least 5 years of experience in performance marketing, digital marketing, e-commerce, marketing analytics or a similar field
Strong hands-on experience with Google Ads, Meta Ads and other paid media platforms
Experience working with agencies and managing complex digital initiatives
Strong knowledge of GA4, campaign tracking, UTMs, attribution and tag management
Experience building dashboards and reporting solutions using Power BI, Looker Studio, Tableau or similar tools
Strong analytical mindset and ability to turn complex data into simple business recommendations
Practical understanding of SEO, website optimization and customer journey performance
Advanced Excel skills
Knowledge of SQL, BigQuery or experimentation tools would be an advantage
Excellent communication and stakeholder management skills
Fluent English required in spoken and written communication
Candidate primarily already located within the Baltics
CV required in English and PDF format

Benefits

Comp & perks

Flexible working hours
Hybrid work
Possibility to work from anywhere in the EU, Iceland, Switzerland, and the UK for up to 90 days per year
Additional weeks of vacation for employees with 1 year or more of service
Additional days off for volunteering
30 fully paid calendar days for military training every year
Health insurance after the first 3 months in all three Baltic states
Health days for sickness absence without a doctor's note
Wellbeing tools and resources
Internal and external training programs
LinkedIn Learning
Workshops
Conferences
Online training
Special offers and pricing for Luminor products and services