Senior Digital Performance Manager

Luminor Group

. Own and continuously improve the digital performance measurement ecosystem across the Baltics .

Posted 10/7/2026full-timeTallinn • EstoniaSenior💰 €3,140 - €4,720 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing and digital analytics, with a strong focus on GA4, campaign tracking, and dashboard development. Proven ability to translate complex data into actionable insights and optimize marketing strategies across various digital channels.

Highest-signal resume keywords

Performance MarketingGoogle AdsGA4Dashboard DevelopmentSEO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingMarketing AnalyticsE-CommerceCampaign TrackingUTM ManagementAttributionAdvanced ExcelSQLBigQueryData Analysis

Soft Skills

CommunicationStakeholder ManagementAnalytical Mindset

Tools & Technologies

Power BILooker StudioTableauMeta AdsPPC Platforms

Industry Keywords

Digital Performance MeasurementMarketing EfficiencyCustomer Journey OptimizationData-Driven OptimizationBaltics

Tech Stack

Tools & technologies

BigQuerySQLTableau

About the role

Key responsibilities & impact

Own and continuously improve the digital performance measurement ecosystem across the Baltics
Manage reporting, dashboards, tracking, attribution, SEO, and performance insights
Translate campaign, website, and sales data into recommendations on CAC, CPA, ROI, conversion, channel mix, and marketing efficiency
Lead development of marketing dashboards and reporting frameworks
Establish and maintain UTM standards, tagging structures, attribution principles, and data-quality controls
Act as marketing owner for GA4, tagging, and measurement setup
Collaborate with Analytics, MarTech, IT, Marketing, Business, Sales, and Digital teams across the Baltics
Partner with media, PPC, and SEO agencies and ensure continuous improvements
Review campaign performance and recommend optimization, testing, and budget allocation
Lead development and execution of the Baltic SEO roadmap
Improve marketing websites, landing pages, and digital customer journeys through data-driven optimization and experimentation
Improve in-house digital performance expertise, documentation, and knowledge sharing
Potentially lead and develop a small team as the function evolves

Requirements

What you’ll need

At least 5 years of experience in performance marketing, digital marketing, e-commerce, marketing analytics, or a similar field
Strong hands-on experience with Google Ads, Meta Ads, and other paid media platforms
Experience working with agencies and managing complex digital initiatives
Strong knowledge of GA4, campaign tracking, UTMs, attribution, and tag management
Experience building dashboards and reporting solutions using Power BI, Looker Studio, Tableau, or similar tools
Strong analytical mindset and ability to turn complex data into simple business recommendations
Practical understanding of SEO, website optimization, and customer journey performance
Advanced Excel skills
Knowledge of SQL, BigQuery, or experimentation tools would be an advantage
Excellent communication and stakeholder management skills
Fluent English required in spoken and written communication
Candidate primarily already located within the Baltics
CV must be submitted in English and PDF format

Benefits

Comp & perks

Flexible working hours
Hybrid work
Possibility to work from anywhere in the EU, Iceland, Switzerland, and the UK for up to 90 days per year
Additional weeks of vacation for employees with 1 year or more of service
Additional volunteer days off
30 fully paid calendar days for military training every year
Health insurance after the first 3 months in all three Baltic states
Health days for sickness absence without a doctor's note
Wellbeing tools and resources
Internal and external training programs
LinkedIn Learning
Workshops, conferences, and online training
Special offers and pricing for Luminor products and services