Digital Marketing Manager

Luminos Fund

. Build Luminos’ online individual giving strategy and launch a dedicated online individual giving program .

Posted 10/8/2026full-timeRemote • Massachusetts • United States, United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing and fundraising strategies, with a strong focus on email marketing, donor engagement, and social media management. Proven ability to analyze data and optimize campaigns to enhance donor retention and increase contributions.

Highest-signal resume keywords

Digital Marketing StrategyEmail Marketing (Mailchimp)Salesforce CRM ProficiencySocial Media ManagementDonor Engagement and Retention

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital FundraisingAudience SegmentationContent DevelopmentAnalytics and ReportingCampaign Optimization

Soft Skills

Exceptional Writing and EditingOrganizational SkillsInterpersonal SkillsCollaboration

Tools & Technologies

MailchimpSalesforceAI Tools (Claude)Fundraise UpCanva

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Online GivingFundraising CampaignsDigital OutreachGlobal EducationEvidence-Based Approaches

About the role

Key responsibilities & impact

Build Luminos’ online individual giving strategy and launch a dedicated online individual giving program
Develop donor messaging, segmented content, calls to action, and communication frequencies
Create post-giving engagement plans covering gift acknowledgment, welcome and onboarding journeys, impact updates, and second-gift and recurring-giving invitations
Manage Luminos’ presence on third-party online giving platforms and track gifts and donor data in Salesforce
Plan and execute email marketing campaigns in Mailchimp, including donor appeals, supporter journeys, and event communications
Build and maintain audience segments, automated journeys, and A/B tests
Lead digital outreach for fundraising and awareness campaigns from targeting and channel planning through launch, optimization, and follow-up
Coordinate email, social media, landing pages, and partner amplification
Manage social media channels, including content calendars, post drafting, scheduling, publishing, community engagement, and performance tracking
Adapt stories, research, video, and event content into platform-specific posts and campaigns
Identify creators, advocates, and digital partners and build relationships to extend Luminos’ reach
Enhance the donor path across campaign landing pages, email sign-up forms, donation pages, and giving flows
Coordinate updates to campaign and fundraising pages
Analyze supporter engagement across channels using Salesforce and other tools
Set online giving, social, email, web, and digital fundraising goals and report on reach, engagement, audience growth, conversions, revenue, and retention
Align marketing activity with organizational messaging, program evidence, and the communications calendar
Recommend and conduct focused digital marketing experiments

Requirements

What you’ll need

Bachelor's degree required
5 years of progressively senior professional experience in digital marketing, communications, or fundraising
Proven experience with email marketing platforms, strongly preferably Mailchimp, including audience expansion and segmentation
Experience with Salesforce or a comparable CRM, including using data to track engagement and inform strategy
Experience using AI tools to achieve goals and streamline workflows, such as Claude
Experience building or growing online individual giving or digital fundraising programs, with a track record of increasing donors and donor retention
Demonstrated experience managing social media accounts and content calendars across major platforms, in real-time, with accuracy, and with urgency
Exceptional writing and editing skills, with the ability to adapt tone and messaging for different audiences
Comfort with analytics and reporting tools, and a data-informed approach to decision-making
Excellent organizational skills and ability to manage multiple projects and deadlines simultaneously
Interest in global education, evidence-based approaches to learning, and locally led development
Strong interpersonal skills and ability to collaborate effectively across teams and time zones
Experience with online donation platforms, such as Fundraise Up, and basic design tools, such as Canva, is a plus
Experience working with celebrities, influencers, partners, and/or paid digital campaigns is a plus

Benefits

Comp & perks

Full-time employment
Occasional travel may be required
Equal opportunity employer committed to diversity and inclusion