Luminos Fund

Digital Marketing

• Build Luminos’ online individual giving strategy and launch a dedicated online individual giving program
• Develop donor messaging, segmented content, calls to action, and communication frequencies
• Create post-giving engagement plans covering gift acknowledgment, welcome and onboarding journeys, impact updates, and second-gift and recurring-giving invitations
• Manage Luminos’ presence on third-party online giving platforms and track gifts and donor data in Salesforce
• Plan and execute email marketing campaigns in Mailchimp, including donor appeals, supporter journeys, and event communications
• Build and maintain audience segments, automated journeys, and A/B tests
• Lead digital outreach for fundraising and awareness campaigns from targeting and channel planning through launch, optimization, and follow-up
• Coordinate email, social media, landing pages, and partner amplification
• Manage social media channels, including content calendars, post drafting, scheduling, publishing, community engagement, and performance tracking
• Adapt stories, research, video, and event content into platform-specific posts and campaigns
• Identify creators, advocates, and digital partners and build relationships to extend Luminos’ reach
• Enhance the donor path across campaign landing pages, email sign-up forms, donation pages, and giving flows
• Coordinate updates to campaign and fundraising pages
• Analyze supporter engagement across channels using Salesforce and other tools
• Set online giving, social, email, web, and digital fundraising goals and report on reach, engagement, audience growth, conversions, revenue, and retention
• Align marketing activity with organizational messaging, program evidence, and the communications calendar
• Recommend and conduct focused digital marketing experiments

Explore Digital Marketing Manager at Luminos Fund. Review requirements and application details.