Regional General Manager, Market Performance

Luna Physical Therapy

. Own regional P&L, including revenue growth, contribution margin, and cost management .

Posted 10/2/2026full-timeRemote • United StatesSeniorLead💰 $148,000 - $168,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive leadership in healthcare operations with a focus on P&L ownership, revenue growth, and operational excellence. Proven ability to develop and execute market strategies while fostering collaboration and driving performance through data-driven decision-making.

Highest-signal resume keywords

P&L OwnershipHealthcare Operations LeadershipFinancial AcumenMatrixed Environment ExperienceData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue GrowthBudget DevelopmentMarket Strategy ExecutionPerformance Data AnalysisTherapist AcquisitionCost ManagementKPI DevelopmentOperational RigorMarket Expansion IdentificationUnit Economics Improvement

Soft Skills

Collaborative LeadershipInfluence Without AuthorityOwner MentalityLow-Ego LeadershipComfort with Ambiguity

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Healthcare OperationsIn-Home Rehab ServicesOutpatient Rehab ServicesHealth System PartnershipsEnterprise Accounts

About the role

Key responsibilities & impact

Own regional P&L, including revenue growth, contribution margin, and cost management
Develop regional forecasts, budgets, and operating plans aligned to company targets
Improve unit economics, utilization, and market density
Balance growth, margin, quality, and experience through disciplined tradeoffs
Serve as the accountable owner for regional performance across therapist acquisition, enablement, physician success, and partner account management
Lead through influence in a matrixed environment and align functional partners to regional priorities
Translate national initiatives into region-specific execution plans with clear KPIs
Ensure sufficient therapist supply and set regional hiring targets and market-level sourcing strategies
Improve therapist engagement, retention, productivity, quality, sustainability, and experience
Drive regional growth through physician relationships and partner execution
Grow referral volume and retention, improve partner satisfaction and outcomes, and identify account expansion opportunities
Serve as senior escalation point for regional partner issues
Develop and execute market strategies based on local dynamics, demand patterns, and performance data
Identify market expansion, optimization, and investment opportunities
Represent the region to executive leadership by surfacing insights, risks, and opportunities
Establish weekly, monthly, and quarterly business reviews
Use data to diagnose performance gaps and drive corrective action
Align functional partners around a shared regional scorecard
Model company leadership principles and culture
Influence and develop regional leaders and foster ownership, transparency, and continuous improvement

Requirements

What you’ll need

10+ years of progressive leadership experience in healthcare operations, providing multi-site in-home or outpatient rehab services
Located within Western US (WA, OR, NV, CA)
Prior P&L ownership with accountability for growth and profitability
Preferred PT or OT background related to the above areas
Bachelor's degree or equivalent
Experience leading in a matrixed or shared services model
Strong financial and analytical acumen
Proven ability to influence without direct authority
Owner mentality with strong business judgment
Comfortable navigating ambiguity and driving clarity
Collaborative, low-ego leadership style
Data-driven, decisive, and execution-oriented
Ability to balance strategic thinking with operational rigor
Familiarity with health system partnerships or enterprise accounts in local markets

Benefits

Comp & perks

Unlimited paid time off
Paid holidays
Medical coverage
Dental coverage
Vision coverage
Company-paid life insurance
Voluntary short-term disability
401(k) with company match
Dependent care FSA
20% nondiscretionary bonus