Growth Director

Lusha

. Own and scale paid acquisition strategy across LinkedIn, Google, Meta, and potentially emerging platforms .

Posted 10/14/2026full-timeTel Aviv • IsraelLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing paid acquisition strategies across multiple platforms, including LinkedIn and Google Ads, with a strong focus on data-driven decision-making and performance optimization. Capable of collaborating cross-functionally to drive pipeline growth and revenue impact while leveraging AI tools for campaign enhancement.

Highest-signal resume keywords

Paid Acquisition StrategyLinkedIn Ads ExpertiseGoogle Ads ManagementData-Driven MindsetCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Acquisition Campaign ManagementGoogle Ads (Search, Performance Max, Display)LinkedIn AdsMeta Ads ManagerAI-Powered Tools for Campaign OptimizationBudget Allocation DecisionsPerformance Data AnalysisMulti-Region Campaign ManagementCreative TestingAudience Strategy

Soft Skills

Strong Communication SkillsProactive MindsetResourcefulnessCollaboration SkillsPresentation Skills

Tools & Technologies

LinkedIn AdsGoogle AdsMeta Ads ManagerAI Tools for Campaign OptimizationEmerging Platforms (TikTok, X/Twitter)

Industry Keywords

B2B SaaSPipeline GrowthRevenue ImpactPerformance StandardsTesting Frameworks

About the role

Key responsibilities & impact

Own and scale paid acquisition strategy across LinkedIn, Google, Meta, and potentially emerging platforms
Drive global pipeline growth and revenue impact
Serve as the in-house expert for paid performance
Set strategic direction for channel mix
Collaborate with marketing, sales, and RevOps to turn budget and creative into measurable business outcomes
Set testing frameworks and define performance standards across channels
Shape the operating model, playbooks, and processes for the growth function
Own audience strategy, creative testing, budget allocation, and reporting
Turn performance data into insights that shape acquisition strategy
Test and scale new channels
Partner cross-functionally with growth, sales, RevOps, and product
Leverage AI tools for campaign optimization, segmentation, and creative iteration
Potentially grow a team as the engine scales

Requirements

What you’ll need

Proven track record managing paid acquisition campaigns at scale, ideally in B2B SaaS
Deep, hands-on expertise with LinkedIn Ads
Strong hands-on experience with Google Ads, including Search and ideally Performance Max and Display
Working knowledge of Meta Ads Manager as a secondary channel
Data-driven mindset with advanced analytical skills and ability to translate insights into action
Proven experience using AI-powered tools in day-to-day campaign and creative workflows
Strong builder mindset; proactive, resourceful, and able to thrive in fast-paced, test-and-learn environments
Strong communication and cross-functional collaboration skills; comfortable presenting strategy and results to senior stakeholders
Experience owning budget allocation decisions
Accountability for pipeline and revenue-linked KPIs, not only channel-level metrics such as CTR or CPC
Experience running multi-region campaigns (nice to have)
Familiarity with emerging platforms such as TikTok and X/Twitter (nice to have)
Experience mentoring or managing junior marketers or analysts (nice to have)

Benefits

Comp & perks

Hybrid work model
AI-powered tools to increase efficiency, personalization, and win rates