Lusha

Product Marketing

• Own the mid-funnel (MOFU) user journey and pricing and packaging
• Drive monetization, adoption, and retention across signup, first purchase, upgrades, feature adoption, expansion, and win-back
• Decide tier structure, limits, and paid value propositions
• Build user journeys that convert against pricing and packaging decisions
• Own MOFU strategy within the Revenue Growth team
• Shape and support the product roadmap by rallying product managers, sales, marketing, and executives around high-impact growth initiatives
• Execute growth initiatives through feature releases, in-app messaging, lifecycle email, and touchpoints across the native platform, extension, AI, and API surfaces
• Design in-product journeys, pricing architecture, lifecycle communications, and adoption-driving initiatives
• Analyze data and willingness-to-pay hypotheses to inform pricing, packaging, product, funnel, and feature decisions
• Partner cross-functionally to align on growth priorities and improve funnel conversion
• Build pricing logic and lifecycle playbooks

Lead PMM – Pricing & Growth