Lead PMM – Pricing & Growth

Lusha

. Own the mid-funnel (MOFU) user journey and pricing and packaging .

Posted 9/28/2026full-timeTel Aviv • IsraelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving monetization and user lifecycle strategies within B2B SaaS and AI-native platforms, with a strong focus on pricing architecture and cross-functional collaboration to enhance growth initiatives.

Highest-signal resume keywords

Monetization StrategyPricing ArchitectureCross-Functional CollaborationData Analysis for Pricing DecisionsGrowth Initiative Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingGrowth StrategyUser Lifecycle ManagementEnd-to-End Launch ManagementWillingness-to-Pay AssessmentMulti-Tier SaaS PricingLifecycle Playbook DevelopmentFeature Adoption StrategiesData-Driven Decision MakingAI-Powered Tools Experience

Soft Skills

Persuasive CommunicationStakeholder AlignmentTeam Rallying

Tools & Technologies

BrazeAmplitudeDatabricksTableauSalesforce

Industry Keywords

B2B SaaSUsage-Based B2CAI-Native PlatformsRevenue GrowthFunnel Conversion

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own the mid-funnel (MOFU) user journey and pricing and packaging
Drive monetization, adoption, and retention across signup, first purchase, upgrades, feature adoption, expansion, and win-back
Decide tier structure, limits, and paid value propositions
Build user journeys that convert against pricing and packaging decisions
Own MOFU strategy within the Revenue Growth team
Shape and support the product roadmap by rallying product managers, sales, marketing, and executives around high-impact growth initiatives
Execute growth initiatives through feature releases, in-app messaging, lifecycle email, and touchpoints across the native platform, extension, AI, and API surfaces
Design in-product journeys, pricing architecture, lifecycle communications, and adoption-driving initiatives
Analyze data and willingness-to-pay hypotheses to inform pricing, packaging, product, funnel, and feature decisions
Partner cross-functionally to align on growth priorities and improve funnel conversion
Build pricing logic and lifecycle playbooks

Requirements

What you’ll need

4+ years across product, product marketing, growth, or strategy, ideally focused on monetization, pricing, or user lifecycles with direct commercial accountability in B2B SaaS, usage-based B2C, or AI-native platforms
Proven experience owning end-to-end launches, including audience and message definition, release tiering, creative briefing, sales enablement, and launch measurement
Hands-on ownership of pricing and packaging, including multi-tier SaaS pricing, willingness-to-pay assessment, credit/consumption limits, and value-based packaging
Experience personally owning pricing or packaging decisions and explaining the supporting data, stakeholder alignment, and revenue impact
Proven builder mindset and track record of rallying cross-functional teams without direct authority
Fluency in CRM data, marketing automation, lead routing, MQL definitions, sales metrics, and AI-agent workflows
Exceptional persuasive communication and comfort pitching abstract concepts to senior stakeholders
Hands-on experience with AI-powered tools and workflows
Nice to have: hands-on experience building AI agents for GTM or marketing
Nice to have: generalist mindset and ability to learn quickly
Nice to have: familiarity with Braze, Amplitude, Databricks, Tableau, and Salesforce

Benefits

Comp & perks

Hybrid work model with 3 days a week in the office