Product Growth Lead

Lusha

. Own the mid-funnel (MOFU) user journey and the pricing and packaging behind it .

Posted 10/14/2026full-timeTel Aviv • IsraelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving monetization and user lifecycle strategies, with a strong focus on pricing architecture and cross-functional collaboration. Proficient in using data analysis to inform product decisions and enhance conversion rates.

Highest-signal resume keywords

Monetization StrategyPricing ArchitectureCross-Functional CollaborationData AnalysisLifecycle Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingGrowth StrategyEnd-to-End Launch ManagementWillingness-to-Pay AssessmentMulti-Tier SaaS PricingConversion AnalysisFeature AdoptionUser Journey DesignLifecycle CommunicationsValue-Based Packaging

Soft Skills

Persuasive CommunicationStakeholder EngagementTeam RallyingAdaptabilityLearning Agility

Tools & Technologies

CRM DataMarketing AutomationLead RoutingAI-Powered ToolsBrazeAmplitudeDatabricksTableauSalesforce

Industry Keywords

B2B SaaSUsage-Based B2CAI-Native PlatformsGrowth InitiativesUser Lifecycle

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own the mid-funnel (MOFU) user journey and the pricing and packaging behind it
Drive monetization, adoption, and retention across the lifecycle, from signup and first purchase through upgrades, feature adoption, expansion, and win-back
Decide what sits in each tier, where limits fall, and what is worth paying for
Build journeys that convert against pricing and packaging decisions
Own the MOFU strategy within the Revenue Growth team
Shape and support the product roadmap by rallying PMs, sales, marketing, and executives behind high-impact growth initiatives
Bring growth initiatives to life through feature releases, in-app messaging, lifecycle email, and touchpoints across the native platform, extension, AI, and API technical surfaces
Design in-product journeys, pricing architecture, lifecycle communications, and adoption initiatives
Use data and willingness-to-pay analysis to turn pricing and packaging hypotheses into decisions
Analyze conversion and expansion data to identify patterns and drive product, funnel, and packaging changes
Partner cross-functionally with PMs, sales, marketing, and executives to align on growth priorities
Build pricing logic and lifecycle playbooks that improve funnel conversion

Requirements

What you’ll need

4+ years across product, product marketing, growth, or strategy, ideally focused on monetization, pricing, or user lifecycles with direct commercial accountability in B2B SaaS, usage-based B2C, or AI-native platforms
Proven experience owning end-to-end launches: audience and message definition, tiering the release, briefing creative, enabling sales, and measuring launch impact
Hands-on ownership of pricing and packaging, including multi-tier SaaS pricing, willingness-to-pay assessment, credit/consumption limits, and value-based packaging for different personas and features
Proven track record of rallying cross-functional teams and taking ideas to completion without direct authority
Fluency in CRM data, marketing automation, lead routing, MQL definitions, sales metrics, and AI-agent workflows
Exceptional persuasive communication and comfort pitching abstract concepts to senior stakeholders
Hands-on experience with AI-powered tools and workflows
Nice to have: hands-on experience building AI agents for GTM or marketing
Nice to have: generalist mindset and ability to learn quickly
Nice to have: familiarity with Braze, Amplitude, Databricks, Tableau, and Salesforce

Benefits

Comp & perks

Hybrid work model with 3 days a week in the office
Full-time employment