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Lusha

Revenue Growth & Monetization Lead

Lusha

. Own the mid-funnel user journey and pricing and packaging strategy .

Posted 10/15/2026full-timeTel Aviv • IsraelSeniorWebsite

Tech Stack

Tools & technologies
Tableau

About the role

Key responsibilities & impact
  • Own the mid-funnel user journey and pricing and packaging strategy
  • Drive monetization, adoption, and retention across the lifecycle from signup and first purchase through upgrades, feature adoption, expansion, and win-back
  • Decide product tier contents, usage limits, and monetizable features
  • Build user journeys that convert against pricing and packaging decisions
  • Own the mid-funnel strategy and shape and support the product roadmap
  • Rally product managers, sales, marketing, and executives around high-impact growth initiatives
  • Bring initiatives to life through feature releases, in-app messaging, lifecycle email, and touchpoints across the native platform, browser extension, AI, and API surfaces
  • Develop in-product journey design, pricing architecture, lifecycle communications, and adoption initiatives
  • Use data and willingness-to-pay analysis to turn pricing and packaging hypotheses into decisions
  • Analyze conversion and expansion data to identify patterns and drive product, funnel, and package changes
  • Build pricing logic and lifecycle playbooks to improve funnel conversion

Requirements

What you’ll need
  • 4+ years across product, product marketing, growth, or strategy, ideally focused on monetization, pricing, or user lifecycles with direct commercial accountability in B2B SaaS, usage-based B2C, or AI-native platforms
  • Proven experience owning end-to-end launches, including audience and message definition, release tiering, creative briefing, sales enablement, and launch measurement
  • Hands-on ownership of pricing and packaging, including multi-tier SaaS pricing, willingness-to-pay assessment, credit/consumption limits, and value-based packaging for different personas and features
  • Strong builder mindset with a proven track record of rallying cross-functional teams and taking ideas to completion without direct authority
  • Fluency in CRM data, marketing automation, lead routing, MQL definitions, sales metrics, and AI-agent workflows
  • Exceptional persuasive communication and comfort pitching abstract concepts to senior stakeholders
  • Hands-on experience with AI-powered tools and workflows
  • Nice to have: hands-on experience building AI agents for GTM or marketing
  • Nice to have: generalist mindset and ability to learn quickly
  • Nice to have: familiarity with Braze, Amplitude, Databricks, Tableau, and Salesforce

Benefits

Comp & perks
  • Hybrid work model with 3 days a week in the office
  • Full-time employment