Senior Content Writer, GTM, AI

Lusha

. Create content that resonates with GTM professionals and builders .

Posted 11/3/2026full-timeTel Aviv • IsraelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B content creation, with a strong focus on writing for the US market and utilizing AI tools for research and ideation. Capable of producing engaging content across various formats while maintaining clarity and originality.

Highest-signal resume keywords

B2B Content WritingAI Tools ProficiencyUnderstanding of GTM StrategiesStrong Research SkillsCreative Thinking

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content WritingCopywritingEditingSEO Best PracticesData EnrichmentAPIsB2B MarketingDemand GenerationBuyer JourneysTechnical Writing

Soft Skills

CollaborationDetail-OrientedProactive ApproachCreative ThinkingStrong Editorial Judgment

Tools & Technologies

Content Performance ToolsAI Research Tools

Industry Keywords

B2B SaaSSales TechnologyRevenue IntelligenceGTM ProfessionalsTechnical Audiences

About the role

Key responsibilities & impact

Create content that resonates with GTM professionals and builders
Explain trusted B2B data, intelligence, AI agents and workflows in an understandable, actionable way
Work closely with the Content Director to turn strategic priorities, product insights and market opportunities into original content for the US B2B market
Write website copy, landing pages, blogs, thought leadership, email campaigns, customer stories and product content
Own each content project from brief to publication
Use AI tools for research, ideation and drafting while retaining ownership of the angle, voice and final editorial decisions
Find compelling angles rather than merely describing product features
Explain AI, data, APIs and GTM technology simply without losing substance
Ask smart questions, interview experts and turn findings into accurate, engaging content
Collaborate with product marketing, growth, sales and subject matter experts
Use performance data to improve content
Challenge predictable approaches and bring fresh ideas

Requirements

What you’ll need

5+ years of professional content writing or copywriting experience, preferably in B2B SaaS or technology companies
Exceptional English writing and editing skills, with a natural, engaging voice and a sharp eye for clarity
Proven experience writing for the US B2B market and its audiences, language and expectations
Strong understanding of B2B marketing and GTM, including sales and marketing processes, buyer journeys, demand generation and the challenges facing revenue teams
Genuine interest in technology and AI, with the curiosity to understand technical products and explain concepts like AI agents, data enrichment and APIs simply
Hands-on experience using AI tools for research, ideation and writing, while keeping independent thinking, originality and editorial judgment
Creative thinking and strong editorial judgment, including original angles and compelling headlines
Experience writing across multiple formats, such as websites, landing pages, blogs, email campaigns and product content
Strong research and interviewing skills
A proactive, collaborative and detail-oriented approach, with the ability to manage multiple projects independently
A strong portfolio of published B2B work that shows your writing quality, creativity, versatility and understanding of your audience
Nice to have: Experience writing about sales technology, revenue intelligence, B2B data, AI agents or developer-facing products
Nice to have: Familiarity with SEO best practices and content performance tools
Nice to have: Experience working closely with product marketing, growth and demand generation teams
Nice to have: Experience creating content for both business and technical audiences
CV and portfolio of published work, preferably including website copy, campaigns and B2B articles targeting US audiences

Benefits

Comp & perks

Hybrid work arrangement with 3 days a week in the office
AI tools used for research, ideation and drafting