Brand Manager

LUXASIA

. Oversee, develop and leverage brand performance in the Indonesia market .

Posted 9/23/2026full-timeJakarta • IndonesiaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management, including developing brand positioning, executing marketing strategies, and managing P&L responsibilities. Proficient in leveraging consumer insights and market data to drive brand performance and profitability in the luxury beauty sector.

Highest-signal resume keywords

Brand ManagementP&L ResponsibilityMarket AnalysisConsumer InsightsEcommerce Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningProduct ManagementSales ForecastingMarketing StrategyTrade MarketingDigital MarketingCRM InsightsBudget ManagementProduct LaunchesMarket Data Analysis

Soft Skills

Creative SkillsAnalytical SkillsCommunication SkillsOrganizational Skills

Certifications & Qualifications

Degree in BusinessDegree in Marketing

Industry Keywords

Luxury BeautyRetail SalesConsumer ResearchBrand ActivationsVisual Merchandising

About the role

Key responsibilities & impact

Oversee, develop and leverage brand performance in the Indonesia market
Develop brand image, positioning, sales turnover and profitability
Lead brand-building initiatives to establish brand image and awareness
Manage the full spectrum of brand marketing, including product management, media, ecommerce, PR, visual merchandising, product launches and brand activations
Build the brand into a leading and profitable luxury beauty brand
Develop and lead a local brand team and collaborate across internal functions and with the brand principal
Own full P&L responsibility and meet retail sales, net sales, expense and operating profit KPIs
Create long-term business roadmaps and annual budgets
Develop and implement product marketing plans and marketing collateral
Manage A&P budgets, phasing and product forecast accuracy
Plan, coordinate and measure trade marketing activities, consumer launch events, store activities and campaigns
Use CRM insights to drive customer recruitment, engagement, premiumization and loyalty
Develop integrated consumer-centric demand campaigns with Education and Sales teams
Create omnichannel strategies using digital and social media platforms
Manage PR and PR community engagement
Analyze market data, sales trends, consumer insights and competitor threats
Set revenue, expenditure, profitability and sales targets and forecasts
Execute marketing activities according to the marketing calendar and monitor return on investment
Prepare monthly sales reports covering sales achievement, marketing updates and competitive landscape
Manage merchandising according to brand guidelines
Manage consumer data and engagement programs
Liaise with principals, government institutions and local partners to align marketing programs and ensure regulatory compliance

Requirements

What you’ll need

At least 8 years’ experience in a related field
5 years’ experience as a brand manager in beauty backgrounds
Strong creative, analytical, communication and organization skills
Degree in business, marketing or a related field
Background in retail sales, inventory management, marketing and brand management
Good understanding of consumer and market insights
Ability to analyze market data
May be required to conduct consumer research

Benefits

Comp & perks

Professional growth and competency-building opportunities
Autonomy with guidance and genuine care
Diverse and inclusive team environment
Entrepreneurial ownership of the business
Opportunities to work with a portfolio of luxury beauty brands across Asia Pacific