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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in integrated marketing campaign planning and execution across online and offline channels, with a strong focus on digital marketing, social media management, and consumer engagement strategies. Proficient in budget management and performance analysis to drive marketing effectiveness in the FMCG, beauty, or haircare sectors.
Highest-signal resume keywords
Integrated Marketing Campaign ExecutionDigital Marketing ProficiencySocial Media ManagementBudget Management and ROI MeasurementMarket Research and Consumer Trends
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign PlanningE-Commerce MarketingCustomer Journey PlanningPerformance TrackingVisual MerchandisingEvent CoordinationCRM InitiativesProduct StorytellingSegmentationPromotions
Soft Skills
Strong CommunicationProactive AttitudeAdaptability
Tools & Technologies
Digital Marketing ToolsMicrosoft Office
Industry Keywords
FMCGBeautyHaircareConsumer ExperiencesRetail ActivationsInfluencer CollaborationsMarket TrendsCustomer InsightsEvent LogisticsLoyalty Campaigns
About the role
Key responsibilities & impact- Support planning and execution of integrated marketing campaigns across online and offline channels.
- Coordinate seasonal campaigns, product launches, retail animations, and key brand moments.
- Work with internal teams, principals, landlords, retail partners, and external agencies on campaign rollouts.
- Translate global brand directions into locally relevant campaigns.
- Support e-commerce and digital marketing activities, including homepage updates, campaign assets, landing pages, product storytelling, promotions, and online exclusives.
- Partner with e-commerce teams to drive traffic, conversion, average order value, and customer retention.
- Support digital advertising, social media campaigns, CRM initiatives, paid media, and influencer collaborations.
- Track campaign performance and prepare post-campaign analysis with recommendations.
- Support CRM initiatives including EDMs, WhatsApp communications, loyalty campaigns, event invitations, and retention programs.
- Assist with customer journey planning, segmentation, and personalized communications.
- Plan and execute in-store marketing initiatives, store openings, festive activations, sampling, gifting campaigns, pop-ups, and customer experiences.
- Coordinate visual merchandising and POSM rollouts across stores, counters, and department stores.
- Liaise with suppliers and production partners on POSM development, fabrication, and installation.
- Support media events, influencer engagements, customer events, workshops, and masterclasses.
- Coordinate event logistics, guest management, briefing materials, gifting, and post-event reporting.
- Assist with PR seeding, media kits, launch communications, and partnership opportunities.
- Monitor marketing expenses, budgets, vendor quotations, and PO/invoice processing.
- Prepare reports on campaign performance, retail activations, customer engagement, competitor activities, market trends, and customer insights.
Requirements
What you’ll need- At least 3 years’ experience in marketing, ideally within the FMCG, beauty, or haircare industry.
- Proven experience in digital marketing, social media management, and campaign execution.
- Experience managing budgets and measuring ROI.
- Knowledge of market research and consumer trends.
- Strong communicator, proactive, and adaptable to fast-moving projects.
- Passionate about beauty, haircare, and creating meaningful consumer experiences.
- Proficient with Digital Marketing Tools & Microsoft Office tools.
Benefits
Comp & perks- Equal employment opportunities regardless of race, colour, religion, gender, sexual orientation, age, disability, nationality, ethnic origin, cultural background, social group, marital status, or other characteristics protected by law
- Recruitment privacy notice and personal-data consent process
- Opportunities to grow together at LUXASIA