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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Public Relations, Social Media Management, and Influencer Marketing, with a strong ability to analyze data and provide actionable insights. Proficient in coordinating PR initiatives, managing stakeholder relationships, and executing brand campaigns in the beauty and luxury sectors.
Highest-signal resume keywords
Public RelationsSocial Media ManagementInfluencer MarketingStakeholder ManagementData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media AnalyticsContent Calendar CoordinationPress Kit DevelopmentCampaign Performance TrackingEvent Logistics ManagementMicrosoft Office ProficiencyPresentation DevelopmentCrisis CommunicationBrand Campaign ExecutionMedia Coverage Monitoring
Soft Skills
Strong Communication SkillsRelationship BuildingDetail OrientedCreative ThinkingOutgoing Personality
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in CommunicationBachelor's Degree in Public RelationsBachelor's Degree in AdvertisingBachelor's Degree in JournalismBachelor's Degree in Business
Industry Keywords
Beauty Industry TrendsLuxury MarketingDigital TrendsKOL ManagementInfluencer Partnerships
About the role
Key responsibilities & impact- Develop and maintain relationships with media, industry partners, and key stakeholders.
- Support planning and execution of PR initiatives, media launches, corporate announcements, and brand campaigns.
- Coordinate media invitations, press kits, and publicity materials.
- Monitor brand mentions, media coverage, and industry developments.
- Support crisis communication and reputation management activities.
- Manage LUXASIA, LUXASIA Philippines, and Skinsmart social media accounts.
- Coordinate content calendars, post scheduling, and publishing across platforms.
- Monitor social media engagement and community interactions.
- Collaborate with brand and marketing teams to ensure consistent messaging and visual identity.
- Build and maintain KOL and influencer databases.
- Identify influencers and content creators for campaigns and partnerships.
- Coordinate influencer seeding, collaborations, events, and campaign deliverables.
- Support launches, media events, influencer gatherings, and corporate events.
- Coordinate event logistics, guest management, invitations, and communications.
- Track and analyze social media, influencer, and PR campaign performance.
- Prepare reports, insights, and recommendations for management and stakeholders.
- Stay updated on digital, social media, influencer, and beauty industry trends.
Requirements
What you’ll need- Bachelor's Degree in Marketing, Communication, Public Relations, Advertising, Journalism, Business, or related field.
- At least 2-4 years of experience in Public Relations, Social Media, Influencer Marketing, or Marketing Communications.
- Strong written and verbal communication skills.
- Experience managing social media platforms and influencer partnerships.
- Knowledge of social media analytics and reporting tools.
- Strong stakeholder and relationship management skills.
- Proficient in Microsoft Office and presentation development.
- Ability to analyze data and convert insights into actionable recommendations.
- Outgoing and confident personality.
- Strong relationship builder and networker.
- Creative and consumer focused.
- Highly organized and detail oriented.
- Analytical and data driven.
- Strong communication and presentation skills.
- Passionate about beauty, luxury, lifestyle, and digital trends.
- Hands-on and execution-focused.
Benefits
Comp & perks- Professional growth opportunities
- Competency-building and career development
- Autonomy with guidance and support
- Diverse and inclusive team environment
- Exposure to over 100 luxury brands across Asia Pacific
- Equal employment opportunities