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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong expertise in driving business and brand strategy execution, with a focus on sales growth, marketing initiatives, and performance optimization. Proficient in budget planning, KPI setting, and commercial negotiations within the beauty and FMCG sectors.
Highest-signal resume keywords
Brand Strategy DevelopmentSales Growth ManagementMarket Analysis and InsightsCommercial NegotiationE-commerce and Social Commerce Familiarity
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ForecastingBudget PlanningKPI SettingAnalytical SkillsMarket DevelopmentBrand Equity ManagementPerformance ReviewBusiness ReportingExcel ProficiencyPowerPoint Presentation
Soft Skills
Problem-SolvingTeam PlayerResourcefulnessOrganizational SkillsPositive Attitude
Tools & Technologies
MS OfficeE-commerce PlatformsSocial Commerce Tools
Industry Keywords
Beauty IndustryFMCGLuxuryConsumer RetailSEA MarketsAPAC Markets
About the role
Key responsibilities & impact- Develop and drive regional strategies and action plans to optimise brand growth across assigned markets
- Monitor brand performance, market trends, consumer insights and competitive landscape to identify opportunities
- Provide commercial and brand direction for regional marketing initiatives
- Develop and execute annual brand and commercial plans to drive brand equity, sales growth and profitability
- Partner with local markets to adapt regional strategies to local market needs
- Own the brand P&L, driving sales growth and profitability across the region
- Oversee budget planning, KPI setting, sales forecasting, investment allocation and performance reviews
- Lead commercial negotiations with business partners
- Monitor sales, profitability, marketing investment and key business KPIs to optimise performance and ROI
- Build relationships with brand partners and internal stakeholders through business reviews and strategic dialogue
- Act as the key regional contact for assigned brand partners
- Collaborate with country teams, brand owners, sales, marketing, e-commerce and cross-functional teams
- Lead business reviews and provide market, sales and brand performance insights
- Prepare and present business reports, forecasts, performance updates and strategic recommendations
- Track business plans, KPIs and financial targets, driving corrective actions
- Share market insights and best practices across countries
Requirements
What you’ll need- Minimum 10 years of experience in beauty/FMCG/luxury/consumer/retail industry preferred
- Exposure to regional markets in SEA or APAC will be an advantage
- Strong expertise in driving business/brand strategy & execution (sales, marketing, media, PR, and market development)
- Good analytical skills with ability to grasp numbers & problem-solving
- Well-groomed, confident, and independent individual with entrepreneur spirit
- Able to handle negotiations and meetings with higher level executives, both internally and externally
- Digitally savvy and familiar with various eCommerce and social commerce selling tools and platforms
- Fluent in English
- Any other Asian language an advantage to support business needs within Asia Pacific
- Proficient in MS Office, strong in Excel (pivot table, vLookup) and PowerPoint presentation
- A strong team player with the ability to work in a fast-paced, dynamic environment
- Resourceful, meticulous, and well organized with a positive can-do attitude
- Passion for the beauty industry and a genuine interest in developing a career in marketing or beauty