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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing integrated marketing campaigns, analyzing market trends, and managing brand awareness. Proficient in data analysis and communication, with a strong foundation in business and marketing principles.
Highest-signal resume keywords
Integrated Marketing CampaignsData AnalysisBrand ManagementMS Office ProficiencyBeauty Industry Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisMarket Trend AnalysisSales ForecastingMarketing Campaign ExecutionBrand Awareness MonitoringProduct MarketingATL and BTL MarketingPR ActivitiesExcel (Pivot Table, VLOOKUP)SAP
Soft Skills
Good Communication SkillsInterpersonal SkillsAnalytical SkillsTeam PlayerResourcefulness
Tools & Technologies
MS OfficeSAP
Certifications & Qualifications
Diploma or Degree in Business/Marketing
Industry Keywords
Beauty IndustryConsumer MarketingRetail MarketingMarketing ActivationsSales Numbers
About the role
Key responsibilities & impact- Assist Brand Manager in the full spectrum of business from order forecast to marketing to sales
- Analyse sales, consumer behaviours, market trends and competitors to maximize business opportunities
- Plan and implement creative integrated marketing campaigns in the market
- Develop the annual marketing calendar and execute brand campaigns, ATL and BTL marketing, and PR activities
- Liaise with principals, trade partners and media parties
- Monitor the progress of brand awareness and sales numbers
- Ensure sufficient selling stocks, testers, POS materials and samples for each promotion
- Ensure timely and perfect execution of all marketing activations offline and online
Requirements
What you’ll need- Proficient in MS Office, strong in Excel (pivot table, VLOOKUP)
- Experienced in SAP will be an advantage
- Good communication and interpersonal skills
- Good analytical skills with ability to grasp numbers
- Diploma or Degree holder specializing in Business / Marketing
- Preferable with minimum 2 year of product or marketing experience
- Well-groomed, confident and independent individual with entrepreneur spirit
- A strong team player with the ability to work in a fast-paced, dynamic environment
- Resourceful, with a positive can-do attitude
- Passion for the beauty industry and a genuine interest in developing a career in marketing or beauty
- Experience in the Beauty/consumer/retail industry will be an advantage
