Demand Generation Manager – SAP Ecosystem

Luzid

. Own the qualified pipeline target and report against it .

Posted 9/17/2026full-timeSão Paulo • BrazilSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in demand generation and revenue marketing, with a strong focus on pipeline management, campaign execution, and analytics. Proficient in leveraging HubSpot for attribution and reporting, while effectively managing partner relationships and outbound strategies.

Highest-signal resume keywords

Demand GenerationHubSpot ProficiencyEnterprise ABM ExperiencePipeline ManagementAnalytical Rigor

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline SourcedCost Per OpportunityConversion ImprovementsCampaign BuildingPerformance Measurement

Soft Skills

Excellent Written EnglishBias For Action

Tools & Technologies

HubSpotSEO/SEMWebinarsEmail Programs

Industry Keywords

B2B SoftwareSAP MarketPartner MotionsCo-MarketingHigh-Value Account Lists

About the role

Key responsibilities & impact

Own the qualified pipeline target and report against it
Build the funnel model covering sources, conversion rates, and velocity
Instrument attribution in HubSpot so opportunities are traceable to sources
Run weekly pipeline reviews with sales
Own top-of-funnel volume and quality
Design and run outbound and ABM programs for SAP-running enterprises
Build partner demand through co-marketing with global SIs, joint campaigns, partner-sourced pipeline, and enablement assets
Own digital demand across paid, SEO/SEM, webinars, email programs, and conversion paths
Run high-intent SAP ecosystem events as pipeline plays
Select, brief, and manage demand generation and ABM agencies, appointment-setting vendors, and freelancers
Manage output and cost per opportunity
Decide what to build in-house versus buy based on economics
Work with sales on ICP definition, territory coverage, lead handoff, and lead-conversion feedback
Work with the brand marketer to maintain consistent voice and translate positioning into converting messaging

Requirements

What you’ll need

7-10 years in demand generation, growth, or revenue marketing at a B2B software company
Quantifiable track record in pipeline sourced, cost per opportunity, and conversion improvements
Real knowledge of the SAP market, including marketing to SAP customers or partners
Enterprise ABM and outbound experience with small, high-value account lists
Hands-on campaign-building experience without a team underneath
HubSpot or equivalent proficiency, including reporting, attribution, and lifecycle setup
Analytical rigor and comfort with spreadsheets and performance measurement
Excellent written English
Portuguese is a strong plus
Bias for action and ability to ship campaigns quickly
Experience at an early-stage company from Seed to Series B with limited budget and no established playbook
Experience marketing through channel or partner motions, such as SIs, resellers, or alliances, preferred
Experience building a demand function as the first dedicated hire preferred

Benefits

Comp & perks

Real budget and autonomy to spend it
Direct access to the founding team and sales
Short line between an idea and it being live
Opportunity to build the demand generation motion from zero as its first dedicated owner
Opportunity to market a product with proven traction inside major SAP integrators