Lifecycle Marketing Manager

LY Lawyers Pty Ltd

. Own CRM across email and WhatsApp: strategy, flows, contact policy and results .

Posted 11/2/2026full-timeRemote • UkraineMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM and lifecycle marketing, with a focus on strategy, segmentation, and data-driven decision-making. Proficient in managing channel integrations and reporting while maintaining a caring and ethical communication approach.

Highest-signal resume keywords

CRM Strategy OwnershipLifecycle MarketingCustomer.io ExperienceData Reporting SkillsGDPR Compliance Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingSegmentationData ReportingCampaign ManagementAPI/Webhooks KnowledgeSQL Basics

Soft Skills

Strong WritingEthical CommunicationCare-Driven Approach

Tools & Technologies

Customer.ioBrazeIterableMixpanelLookerBigQueryWhatsApp Business API

Industry Keywords

Retention MarketingHealth ProductsWellness ProductsMental Health Products

Tech Stack

Tools & technologies

BigQuerySQL

About the role

Key responsibilities & impact

Own CRM across email and WhatsApp: strategy, flows, contact policy and results
Build and improve lifecycle flows including onboarding, activation, reactivation and win-back based on user behaviour and product signals
Own segmentation and work with product on missing user attributes and events
Set up and maintain channel integrations together with engineering
Run a regular testing cadence and measure impact in revenue and retention
Build channel reporting and explain results simply to the team
Keep communication caring, private and on-brand, ensuring subject lines and previews do not reveal that someone is in therapy
Work closely with product, engineering and analytics with autonomy over messaging timing and audience

Requirements

What you’ll need

3+ years in CRM / lifecycle / retention marketing in product companies
1+ years owning the channel end-to-end with a revenue KPI
Hands-on experience with Customer.io, Braze, Iterable or similar, including the data model, event-triggered campaigns and API/webhooks
Comfort with data: build your own reports and know how to prove that a campaign actually worked
Solid deliverability and GDPR basics
Strong writing and an ethical, care-driven approach to retention
Nice to have: WhatsApp Business API or push notifications
Nice to have: experience in health, wellness or mental health products
Nice to have: SQL basics; Mixpanel, Looker or BigQuery
Nice to have: working across two or more markets/languages

Benefits

Comp & perks

Remote work arrangement