LY Lawyers Pty Ltd

Marketing

• Own CRM across email and WhatsApp: strategy, flows, contact policy and results
• Build and improve lifecycle flows including onboarding, activation, reactivation and win-back based on user behaviour and product signals
• Own segmentation and work with product on missing user attributes and events
• Set up and maintain channel integrations together with engineering
• Run a regular testing cadence and measure impact in revenue and retention
• Build channel reporting and explain results simply to the team
• Keep communication caring, private and on-brand, ensuring subject lines and previews do not reveal that someone is in therapy
• Work closely with product, engineering and analytics with autonomy over messaging timing and audience

Explore Lifecycle Marketing Manager at LY Lawyers Pty Ltd. Review requirements and application details.

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Lifecycle Marketing Manager