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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Lifecycle Marketing, focusing on customer journey mapping, segmentation, and personalization. Proven leadership in managing multi-discipline teams while driving innovation and strategic initiatives in a fast-paced environment.
Highest-signal resume keywords
Lifecycle MarketingCRM MarketingMarketing Automation PlatformsCustomer EngagementData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer Journey MappingCustomer SegmentationEmail Marketing Best PracticesSMS Marketing Best PracticesData-Driven Decision Making
Soft Skills
People LeadershipCross-Functional CollaborationProject ManagementStrategic ThinkingAttention to Detail
Tools & Technologies
Customer.ioBrazeMarketing Automation Tools
Industry Keywords
D2C MarketingE-CommerceRetention MarketingCustomer LoyaltyInnovation
About the role
Key responsibilities & impact- Own the strategy, roadmap and performance of Lifecycle Marketing across the full customer journey, from lead conversion to loyalty and referrals
- Lead and develop the Lifecycle team of four across D2C and Partnerships
- Partner with Growth, CX, Product and Data teams to align lifecycle activity with wider business goals
- Own the Customer Engagement platform and support the Marketing Automation Lead with governance, deliverability, best practice and innovation
- Act as the domain expert, tracking industry and technology best practice
- Define the future Lifecycle technology roadmap and enhance capability
- Foster a culture of innovation, testing, measurement and insight-led improvement
- Work in accordance with Lyka’s values and principles
Requirements
What you’ll need- 7+ years in Lifecycle, CRM or Retention Marketing, ideally in D2C or e-commerce
- Proven people leadership of a multi-discipline team, balancing coaching and contribution
- Strong understanding of customer lifecycle journey mapping, customer segmentation and personalisation
- Knowledge of best practice for email and SMS marketing
- Strong understanding of new and emerging industry practices
- Hands-on experience with Marketing Automation or Customer Engagement Platforms, ideally Customer.io, Braze or similar
- Strong analytical skills and ability to use data to identify and prioritise opportunities
- Ability to deliver in a fast-paced environment with a positive, can-do attitude
- Enjoyment of working in a small, focused team
- Strong cross-functional collaboration and project management skills
- Excellent literacy and communication skills
- Attention to detail
- Strategic and creative thinking with a clear focus on the customer lifecycle journey
- Love of dogs
Benefits
Comp & perks- Work in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physical product
- Annual L&D budget for personal development
- Opportunity to experience different challenges and progressively acquire more responsibilities as the facility and team expands
- Work for a sustainability-focused company
- Diverse top talent team from different backgrounds and geographies
- Up to 18 weeks of paid parental leave top-up
- Wellbeing assistance and tools for mental and physical wellbeing
- Hybrid working arrangements
- Pet-friendly offices
- Flexible arrangements for new pets
- Discounts and financial allowance for dog training and care