Lyka

Performance Marketing

• Set up new campaigns and ads regularly across Google Ads, Meta, TikTok, Programmatic Video/VOD, multiple verticals, and geographies
• Analyse campaign performance and provide reports and insights to identify growth opportunities across ads, creatives, audiences, keywords, and landing pages
• Review ad performance across channels daily and weekly
• Own the creative pipeline and performance, liaising with the Creative Director and team on creative rotations
• Assist with channel-specific ad creative ideation, digital strategy, and testing
• Monitor and optimise digital performance campaigns within budgets and KPIs
• Run experiments across core platforms to improve ROI
• Use internal attribution, product analytics, platform numbers, geolift, and MMM to assess channel and campaign impact and recommend budget optimisation
• Propose optimal spend allocation between performance and brand channels
• Liaise with the VP of Growth and key stakeholders about performance results and strategies
• Present data and insights effectively, stay on top of industry trends, and monitor competitor movements
• Work in accordance with Lyka's values and principles

Senior Performance Marketer