Senior Performance Marketer

Lyka

. Set up new campaigns and ads regularly across Google Ads, Meta, TikTok, Programmatic Video/VOD, multiple verticals, and geographies .

Posted 9/18/2026full-timeAlexandria • AustraliaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a strong focus on campaign optimization, ROI analysis, and creative strategy across multiple digital platforms. Proficient in leveraging data insights to drive growth and inform budget allocation decisions.

Highest-signal resume keywords

Performance MarketingGoogle AdsMeta AdvertisingA/B TestingCampaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance AnalysisDigital StrategyCreative OptimizationBudget ManagementData Presentation

Soft Skills

Analytical CapabilityCollaborationCommunication

Tools & Technologies

DV360TikTokProduct AnalyticsInternal AttributionGeolift

Industry Keywords

EcommerceDTCProgrammatic VideoKPI MonitoringCreative Pipeline

About the role

Key responsibilities & impact

Set up new campaigns and ads regularly across Google Ads, Meta, TikTok, Programmatic Video/VOD, multiple verticals, and geographies
Analyse campaign performance and provide reports and insights to identify growth opportunities across ads, creatives, audiences, keywords, and landing pages
Review ad performance across channels daily and weekly
Own the creative pipeline and performance, liaising with the Creative Director and team on creative rotations
Assist with channel-specific ad creative ideation, digital strategy, and testing
Monitor and optimise digital performance campaigns within budgets and KPIs
Run experiments across core platforms to improve ROI
Use internal attribution, product analytics, platform numbers, geolift, and MMM to assess channel and campaign impact and recommend budget optimisation
Propose optimal spend allocation between performance and brand channels
Liaise with the VP of Growth and key stakeholders about performance results and strategies
Present data and insights effectively, stay on top of industry trends, and monitor competitor movements
Work in accordance with Lyka's values and principles

Requirements

What you’ll need

3+ years experience in performance marketing (agency or in-house, ecom/DTC preferred)
Proven hands-on experience with Meta, Google Ads (Search, PMAX, YouTube, etc.), Programmatic Video (e.g. through DV360 or equivalent), and TikTok
Strong analytical capability with a focus on ROI and campaign effectiveness
Experience with A/B testing, creative optimisation, and campaign planning

Benefits

Comp & perks

Work in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physical product
Growth and Development, including an annual budget for personal development
Work for a sustainability focused company
Be part of a diverse top talent team from different backgrounds and geographies
Up to 18 weeks of paid parental leave top-up
Wellbeing assistance and tools for mental and physical wellbeing
Pupper parent support, including flexible arrangements for new pets, pet-friendly offices, discounts, and financial allowance for dog training and care