Content Innovation Manager

Lyra Health

. Translate complex product capabilities, clinical outcomes, and value propositions into compelling, differentiated narratives tailored to buyer needs, segments, and business priorities .

Posted 10/30/2026full-timeRemote • United StatesSeniorLead💰 $95,000 - $131,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content strategy and development, leveraging generative and agentic AI to enhance content workflows and improve quality. Proven ability to create compelling narratives tailored to diverse buyer needs and manage proposal content effectively.

Highest-signal resume keywords

Content StrategyGenerative AI ApplicationProposal Management PlatformsExceptional Writing SkillsCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content DevelopmentPersuasive Business WritingContent GovernanceRFP Process UnderstandingContent ArchitectureMessagingPositioningEditing SkillsContent PersonalizationContent Quality Improvement

Soft Skills

Proactive MindsetExperimental ApproachStrategic JudgmentCollaboration SkillsAbility to Simplify Complex Information

Tools & Technologies

ResponsiveProposal Management Platforms

Industry Keywords

Health CareBenefitsRegulated Industry

About the role

Key responsibilities & impact

Translate complex product capabilities, clinical outcomes, and value propositions into compelling, differentiated narratives tailored to buyer needs, segments, and business priorities
Apply generative and agentic AI to rethink content workflows and improve content discovery, drafting, personalization, and refinement
Experiment with emerging AI technologies to create connected, scalable content experiences across the pursuit journey, from market narratives and RFP responses to finalist presentations
Own the content strategy, architecture, and quality of Responsive
Manage governance and content standards to improve AI retrieval, response accuracy, and overall quality
Turn recurring RFP questions, buyer priorities, and content gaps into actionable insights
Partner with Proposal Managers, Writers, Product Marketing, Segment and Solution Marketing, Sales, and Customer Success
Lead proposal content strategy and strengthen the quality and impact of RFPs
Improve first-pass drafting, personalization, and quality using emerging AI capabilities
Develop smarter, more scalable approaches for content development across Marketing and Sales

Requirements

What you’ll need

8+ years in content strategy, product marketing, solution marketing, proposal content, or a related field, with a strong foundation in positioning, messaging, and persuasive business writing
Demonstrated experience applying generative and agentic AI capabilities to content development
Exceptional writing and editing skills, with the ability to simplify complex information, articulate differentiation, and create compelling narratives for business audiences
Proactive, experimental mindset, with the ability to identify opportunities, challenge existing approaches, and turn new ideas into practical improvements
Demonstrated experience both using and managing proposal management platforms such as Responsive, including hands-on ownership of content libraries, knowledge architecture, content governance, and AI-powered response capabilities
Strong understanding of the RFP and complex sales process
Experience developing and maintaining reusable content for different audiences, segments, and use cases
Strong strategic judgment to evaluate content accuracy, relevance, persuasiveness, and effectiveness
Ability to translate complex product, technical, or industry information into clear, customer-focused messaging
Strong cross-functional collaboration skills with Product Marketing, Sales, Customer Success, and other stakeholders
Experience in health care, benefits, or another complex or regulated industry is a plus

Benefits

Comp & perks

Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
Lyra for Lyrians; coaching and therapy services
Equity in the company through discretionary restricted stock units
Competitive time off with pay policies including vacation, sick days, and company holidays
Paid parental leave
401K with up to 3% matching
Monthly tech allowance
Well-being perks and activities
Surprise swag
Regular community celebrations