Engagement Marketing Lead

Lyra Health

. Design and own repeatable operating models and marketing frameworks for consistent engagement programs across commercial and large customers .

Posted 11/3/2026full-timeRemote • United StatesSenior💰 $95,000 - $131,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and implementing scalable marketing frameworks and engagement programs, leveraging data analytics to drive performance across diverse customer segments. Proven ability to collaborate effectively with cross-functional teams to enhance customer engagement and operational efficiency.

Highest-signal resume keywords

5+ Years In MarketingB2B2C Marketing ExperienceData-Driven Program EvaluationCross-Functional CollaborationProcess Design And Standardization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Program DevelopmentEngagement Strategy DesignPerformance Tracking MethodologyData AnalysisScalable Process Design

Soft Skills

Excellent Written CommunicationStrong Organizational SkillsPresentation Skills

Tools & Technologies

SalesforceGainsightHighspotJira

Industry Keywords

Consumer HealthCustomer SuccessMarketing FrameworksAutomated Communication Programs

About the role

Key responsibilities & impact

Design and own repeatable operating models and marketing frameworks for consistent engagement programs across commercial and large customers
Create standardized member engagement playbooks and B2B2C marketing strategies based on customer size, industry, tenure, and product configuration
Partner with Member Marketing, Customer Success, Workforce Transformation, Creative, Operations, and Analytics teams to build automated, trigger-based communication programs
Drive member registration and utilization across Lyra Health’s full customer base
Oversee a library of customizable, on-brand marketing assets and toolkits with Creative Design and Content teams
Design tracking methodology and reporting to evaluate scaled program performance
Use data to identify what to test, refine, retire, or expand
Own and evolve marketing templates, tools, workflows, and systems that support efficient engagement marketing at scale

Requirements

What you’ll need

5+ years in marketing
Experience building, standardizing, or scaling marketing programs across multiple customer segments or accounts
B2B2C or consumer health experience is a plus
Ability to design scalable processes, playbooks, and operating models
Analytical mindset with experience using data to evaluate program performance across many accounts simultaneously and translate insights into scaled marketing recommendations
Proven ability to work effectively across Marketing, Customer Success, Operations, and Analytics teams
Excellent written, verbal, and presentation skills
Strong organizational skills and demonstrated success managing multiple concurrent initiatives
Familiarity with Salesforce, Gainsight, Highspot, and/or Jira required
Comfortable operating with a good deal of latitude and exercising judgment as priorities evolve

Benefits

Comp & perks

Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
Lyra for Lyrians; coaching and therapy services
Equity in the company through discretionary restricted stock units
Competitive time off with pay policies including vacation, sick days, and company holidays
Paid parental leave
401K with up to 3% matching
Monthly tech allowance
Well-being perks and activities
Surprise swag
Regular community celebrations