Market Activation Analyst, Health Plans – Health Systems

Lyra Health

. Conduct macro-level healthcare market evaluations using third-party healthcare data platforms and analytical tools .

Posted 10/15/2026full-timeRemote • United StatesMid-LevelSenior💰 $106,000 - $146,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates advanced quantitative and analytical skills in healthcare analytics, with a strong ability to synthesize market data into actionable strategies. Proficient in building and maintaining operational models and conducting comprehensive market evaluations within the healthcare sector.

Highest-signal resume keywords

Healthcare AnalyticsQuantitative AnalysisSQLMarket EvaluationPayer Reimbursement Models

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisMarket ResearchForecast ModelingCompetitive AnalysisData Manipulation

Soft Skills

Narrative SynthesisSlide-BuildingCollaboration

Tools & Technologies

ExcelGoogle SheetsTableauLooker

Industry Keywords

Healthcare Delivery ModelsHealth PlanHealth SystemHealthtechMarket Intelligence

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Conduct macro-level healthcare market evaluations using third-party healthcare data platforms and analytical tools
Synthesize market trends to inform the corporate roadmap and geographic expansion and payer contracting priorities
Evaluate payer density, reimbursement models, and local healthcare regulations to identify market entry opportunities
Develop and customize market-specific activation playbooks
Profile markets and conduct competitive analysis to identify clinical partners and network integration opportunities
Partner with commercial, clinical operations, and business development teams on market go-to-market strategies
Own and maintain market activation Top-of-Funnel and Care Starts quantitative models
Track KPIs from market entry and provider outreach through patient onboarding and active care starts
Iterate forecast models to optimize lead generation, funnel efficiency, and revenue predictability

Requirements

What you’ll need

3+ years of experience in healthcare analytics, management consulting, corporate strategy, business operations, or market intelligence within a digital health, health plan, health system, or high-growth healthtech organization
Advanced quantitative and analytical skills using Excel, Google Sheets, SQL, or BI tools like Tableau/Looker
Proven experience structuring and manipulating large third-party datasets, such as IQVIA, Definitely Health, or CMS/claims data
Direct experience building and maintaining conversion, pipeline, or top-of-funnel operational models
Deep understanding of US healthcare delivery models, health plan reimbursement structures, health system operations, and provider profiling
Strong narrative synthesis and slide-building abilities to translate dense market data into clear, actionable executive playbooks
Bachelor’s degree in Healthcare Administration, Business, Economics, Statistics, or a related quantitative field

Benefits

Comp & perks

Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
Lyra for Lyrians; coaching and therapy services
Equity in the company through discretionary restricted stock units
Competitive time off with pay policies including vacation, sick days, and company holidays
Paid parental leave
401K with up to 3% matching
Monthly tech allowance
Well-being perks and activities
Surprise swag
Regular community celebrations