Senior Customer Marketing Specialist

Lytx, Inc.

. Develop a deep understanding of client goals, industry dynamics, and business objectives to identify marketing opportunities aligned with Lytx's strategy .

Posted 10/22/2026full-timeSan Diego • California • United StatesSenior💰 $92,000 - $116,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a focus on customer marketing, advocacy, and lifecycle strategies. Proven ability to collaborate with cross-functional teams to drive product adoption, retention, and revenue growth through effective campaign execution and performance analysis.

Highest-signal resume keywords

B2B Marketing ExperienceCustomer MarketingAdvocacy ProgramsMarketing TechnologiesCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer RetentionProduct AdoptionAccount ExpansionLifecycle MarketingCampaign Execution

Soft Skills

CollaborationCommunicationAnalytical Thinking

Tools & Technologies

6senseMarketoSalesforce

Industry Keywords

SaaSMarketing CampaignsClient ConferencesCustomer Advisory BoardsRevenue Goals

About the role

Key responsibilities & impact

Develop a deep understanding of client goals, industry dynamics, and business objectives to identify marketing opportunities aligned with Lytx's strategy
Design and execute customer marketing campaigns and programs supporting product adoption, advocacy, retention, and deal acceleration
Partner with Sales, Customer Success, Strategic Accounts, Training, RevOps, and marketing teams to support organizational priorities and revenue goals
Plan and execute customer-facing events, including client conferences, Customer Advisory Boards, and customer roundtables
Support Lytx's annual conference, including venue, agenda and speaker management, budget, registration, sponsorships, and on-site production
Own and optimize an advocacy program supporting customer retention, new growth, and market insight
Monitor campaign performance, analyze results, and optimize efforts to improve ROI and meet pipeline and retention goals
Contribute to continuous improvement through experimentation, feedback, and iteration

Requirements

What you’ll need

5+ years of B2B marketing experience; SaaS experience strongly preferred
Minimum of 2 years in customer marketing, lifecycle marketing, or advocacy roles
Experience partnering directly with sales and customer teams, with a strong understanding of how marketing supports sales priorities at each segment
Proven track record building and executing customer advocacy, reference programs, or growth campaigns
Hands-on experience designing programs that support customer retention, product adoption, and account expansion
Proficiency with marketing technologies, such as 6sense, Marketo, and Salesforce

Benefits

Comp & perks

Medical, dental and vision insurance
Health Savings Account
Flexible Spending Accounts
Telehealth
401(k) and 401(k) match
Life and AD&D insurance
Short-Term and Long-Term Disability
FTO or PTO
Employee Well-Being program
11 paid holidays plus 1 inclusive holiday per year
Volunteer Time Off
Employee Referral program
Education Reimbursement Program
Employee Recognition and Appreciation program
Additional perk and voluntary benefit programs
Incentive compensation plan