Lytx, Inc.

Marketing

• Develop a deep understanding of client goals, industry dynamics, and business objectives to identify marketing opportunities aligned with Lytx's strategy
• Design and execute customer marketing campaigns and programs supporting product adoption, advocacy, retention, and deal acceleration
• Partner with Sales, Customer Success, Strategic Accounts, Training, RevOps, and marketing teams to support organizational priorities and revenue goals
• Plan and execute customer-facing events, including client conferences, Customer Advisory Boards, and customer roundtables
• Support Lytx's annual conference, including venue, agenda and speaker management, budget, registration, sponsorships, and on-site production
• Own and optimize an advocacy program supporting customer retention, new growth, and market insight
• Monitor campaign performance, analyze results, and optimize efforts to improve ROI and meet pipeline and retention goals
• Contribute to continuous improvement through experimentation, feedback, and iteration

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Senior Customer Marketing Specialist