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Associate Director, Social & Culture Lead
M&C Saatchi Group. Lead a portfolio of clients and deliver against revenue, profitability, retention and growth targets .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading integrated communications strategies, managing senior client relationships, and developing growth plans across social media and influencer marketing. Possesses strong strategic thinking, project management, and commercial awareness to drive agency growth and deliver exceptional client service.
Highest-signal resume keywords
Integrated Communications ManagementClient Relationship ManagementStrategic Growth PlanningSocial Media ExpertiseProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media CampaignsInfluencer MarketingContent DevelopmentBudgetingForecastingCommercial AwarenessPresentation SkillsStorytellingCampaign DeliveryCultural Trends Analysis
Soft Skills
LeadershipEmotional IntelligenceRelationship BuildingOrganizational SkillsCreativity
Tools & Technologies
BrandwatchCreateiQGWIKlearMeltwaterMintelQuidSEMrushSimilarWebYouGov
Industry Keywords
Social MediaInfluencer PartnershipsEarned MediaContent EcosystemsCultural LandscapeAgency GrowthClient PitchesIntegrated CampaignsCommunity PlatformsCommercial Conversations
About the role
Key responsibilities & impact- Lead a portfolio of clients and deliver against revenue, profitability, retention and growth targets
- Develop proactive growth plans across social, influencer, creator partnerships, earned media, content, experiential and integrated communications
- Identify and convert additional revenue opportunities by presenting creative and strategic solutions
- Build trusted relationships with senior client stakeholders
- Lead client forecasting, scoping and budgeting
- Collaborate across the agency to unlock capabilities, drive cross-selling and create integrated client solutions
- Own portfolio profitability while ensuring exceptional service and delivery
- Contribute to agency marketing, networking, credentials, outreach and new business activity
- Participate in strategic thinking, creative development, pitches and relationship building to win new clients
- Act as an agency ambassador across the industry
- Champion social-first thinking and develop culturally relevant, conversation-driving ideas
- Collaborate with strategists, creatives and specialists on campaigns and content ecosystems
- Lead integrated activity spanning social media, influencer marketing, PR, content, partnerships and experiential
- Ensure work is insight-led, creatively ambitious and strategically robust
- Lead or play a senior role in new business strategy, creative ideas and pitch responses
- Develop relationships with clients, creators, partners, media and industry stakeholders
- Advise on culture, social media, communications and brand relevance
- Lead, mentor and develop account teams
- Support recruitment, onboarding and talent development
- Foster an inclusive, ambitious and supportive working environment
- Maintain visibility of team workload, wellbeing and development needs
- Encourage curiosity, creativity and continuous learning
- Help shape agency culture and contribute to making the agency an exciting place to build a career
Requirements
What you’ll need- Significant experience leading social, influencer, earned media or integrated communications programmes
- Strong understanding of platform ecosystems, creator communities and cultural trends
- Proven experience managing senior client relationships and commercial conversations
- Experience developing and delivering successful growth plans for existing clients
- Strong strategic thinking combined with a practical understanding of content, communications and campaign delivery
- Experience contributing to or leading new business opportunities and pitches
- Excellent organisational and project management skills
- Strong commercial awareness, including budgeting, forecasting and profitability management
- Extensive knowledge of the UK media, creator and cultural landscape
- Outstanding presentation, storytelling and influencing skills
- Confidence leading client conversations, workshops, creative sessions and pitch presentations
- Experience delivering integrated campaigns across social, influencer, content and earned channels
- Deep, demonstrable knowledge of major social media and community platforms, including current algorithms, advertising mechanisms and content best practices
- Hands-on experience with social listening and audience tools such as Brandwatch, CreateiQ, GWI, Klear, Meltwater, Mintel, Quid, SEMrush, SimilarWeb and YouGov
- Comfortable identifying opportunities, opening conversations and contributing directly to agency growth
- Exceptional emotional intelligence, leadership and relationship-building skills
- Comfortable balancing hands-on client leadership with agency growth responsibilities
Benefits
Comp & perks- 27 days annual holiday
- Private healthcare
- Employer contributory pension
- Life assurance
- Income protection
- Subsidised gym membership
- Learning opportunities around Diversity & Inclusion
- Mentoring programmes
- Participation in Employee Led Networks and associated events
- Personal development support