Freelance Senior Account Director, Consumer PR

M&C Saatchi Group

. Lead strategic development and execution of integrated communications campaigns from planning through delivery .

Posted 9/29/2026contractNew York City • New York • United StatesSenior💰 $9,000 - $13,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated communications campaigns, managing client relationships, and developing strategic media strategies. Proven ability to mentor teams, oversee project finances, and deliver impactful brand storytelling.

Highest-signal resume keywords

Integrated Communications CampaignsClient Relationship ManagementEarned Media StrategyFinancial ManagementTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

BudgetingForecastingProject ManagementMedia StrategyPress Material DevelopmentKPI EstablishmentCultural RelevanceAccount ProfitabilityCommunications PlanningCreative Idea Development

Soft Skills

Excellent CommunicationPresentation SkillsOrganizational SkillsCollaborationMentoring

Industry Keywords

Public RelationsIntegrated CommunicationsConsumer CommunicationsMedia RelationsSpirits and Beverage BrandsCreator MarketingCultural TrendsEmerging PlatformsAccount ManagementHigh-Impact Coverage

About the role

Key responsibilities & impact

Lead strategic development and execution of integrated communications campaigns from planning through delivery
Serve as senior day-to-day client lead across assigned accounts
Provide strategic counsel across communications, culture, earned media, creators, partnerships, and brand storytelling
Identify opportunities that drive client business objectives and proactively recommend solutions
Develop integrated plans and creative communications ideas rooted in cultural relevance
Manage and mentor account teams, fostering growth, accountability, and collaboration
Delegate responsibilities while maintaining oversight of deliverables
Manage project timelines, budgets, staffing plans, and workflows
Maintain relationships with consumer, lifestyle, business, entertainment, and trade media
Lead media strategy and oversee proactive and reactive communications programs
Guide development of press materials, messaging, media strategies, briefing documents, executive thought leadership content, and press releases
Oversee media relations efforts to secure impactful coverage
Oversee account finances, including budgeting, forecasting, fee management, and reconciliation
Ensure status reporting, budget tracking, timelines, and project documentation
Establish campaign KPIs and measurement frameworks
Identify account challenges and proactively develop solutions
Collaborate with agency leadership and cross-functional teams

Requirements

What you’ll need

8–12+ years of agency experience in public relations, integrated communications, or marketing communications
Proven experience leading consumer communications programs for national and global brands
Strong earned media background with demonstrated success securing high-impact coverage
Experience managing multiple client relationships simultaneously
Track record of developing and leading high-performing teams
Strong financial management experience, including budgeting and forecasting
Excellent presentation, communication, and writing skills
Experience with spirits and beverage brands is ideal
Creator marketing, sport, and music experience is a plus
Strong commercial acumen and understanding of account profitability
Exceptional organizational skills and ability to manage concurrent priorities
Understanding of culture, trends, media, creator ecosystems, and emerging platforms

Benefits

Comp & perks

Equal Opportunity Employer
Inclusive culture that values difference