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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Paid Search Marketing with a strong focus on SEM strategy implementation, team management, and client relationship building. Proficient in analyzing data to drive performance improvements and ensure adherence to SEM best practices.
Highest-signal resume keywords
Paid Search MarketingGoogle SEMGoogle SA360Team ManagementData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Search MarketingData AnalysisSEM Strategy ImplementationAccount ManagementPerformance TrackingReporting ToolsAutomation ToolsTesting FrameworksKPI DeliveryClient Relationship Management
Soft Skills
Communication SkillsProblem SolvingAttention to DetailMultitaskingRelationship Building
Tools & Technologies
Google Ads EditorBing AdsMS Office
Industry Keywords
SEM Best PracticesClient ServicesMedia PartnersFast-Paced EnvironmentAgency Experience
About the role
Key responsibilities & impact- Support search engine marketing activities for all APAC clients
- Work with the Associate Director to develop and oversee SEM strategy implementation across APAC clients
- Lead paid search team members in daily account management and implementation, tracking performance against goals
- Collaborate with the client services team to manage client relationships related to paid search campaigns, team, and performance
- Ensure SEM best practices and efficient work processes are adopted by the team
- Work with search vendors to stay current on SEM developments and test opportunities
- Conduct SEM account audits and build testing frameworks
- Audit and test automation tools and scripts to improve SEM performance and team efficiency
- Work with the Director and Associate Director on new business development for clients seeking search strategy and expertise
- Train and direct junior staff, manage their workload, and provide support
- Manage and develop direct reports
Requirements
What you’ll need- 5+ years experience in Paid Search Marketing within an agency
- Knowledge of Google SEM
- Knowledge of Google SA360
- Knowledge of Google Ads Editor
- Knowledge of Bing Ads
- Experience managing a team of junior members and promoting their growth
- Knowledge of reporting tools
- Hands-on experience with MS Office
- Highly numerate and able to analyze results and derive insights from data
- Good written and verbal communication and people skills
- Ability to build strong relationships with media partners, internal teams, and clients
- Desire to work in a fast-paced, quickly changing, technology-focused industry
- Proven track record delivering on clients’ KPIs
- Self-starter committed to achieving results
- Ability to problem solve and proactively seek solutions that improve team efficiency
- Exceptional attention to detail, ability to multitask, and meet deadlines in a fast-paced environment
Benefits
Comp & perks- Equal Opportunity Employer commitment and inclusive culture
- Confidential handling of employee information according to GDPR