Senior Marketing Analytics Manager

M-Files

. Own a cross-channel scorecard tied to Salesforce pipeline and revenue .

Posted 10/13/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing and revenue analytics with a strong focus on Salesforce reporting, multi-touch attribution, and conversion tracking across various platforms. Proficient in analyzing data to drive strategic decisions and improve funnel conversion metrics.

Highest-signal resume keywords

Salesforce ReportingGA4 ManagementMulti-Touch AttributionSQL ProficiencyExperiment Design

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue AnalyticsConversion TrackingData AnalysisStatisticsSEO KnowledgeBudget Impact ModelingFunnel Conversion ReportingLead Source TrackingPerformance Review LeadershipExperiment Design

Soft Skills

Clear CommunicationAttention to Detail

Tools & Technologies

Google Tag ManagerGoogle AdsLinkedIn Conversion TrackingHubSpotDreamdataPower BIMicrosoft FabricSemrush

Industry Keywords

B2B SaaSCross-Channel MarketingOrganic SearchPaid SearchChannel Attribution

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own a cross-channel scorecard tied to Salesforce pipeline and revenue
Ensure every lead and opportunity is tracked to the channel that drove it
Manage GA4, Google Tag Manager, Google Ads, and LinkedIn conversion tracking
Measure paid and organic search, including SEO and AI search visibility
Report funnel conversion from first visit to closed-won by channel, region, and industry
Validate multi-touch attribution in Dreamdata against real business results
Design and analyze tests on ads, offers, landing pages, and audiences
Model pipeline impact of budget decisions and recommend investment allocation
Lead regular performance reviews with marketing and sales leaders across North America, EMEA, and the Nordics

Requirements

What you’ll need

5+ years in marketing or revenue analytics, ideally in B2B SaaS
Strong Salesforce reporting skills, including campaign and lead source data
Deep knowledge of GA4, Google Tag Manager, and ad platform conversion tracking
Experience with HubSpot and a multi-touch attribution tool such as Dreamdata
Strong SQL and Power BI skills; Microsoft Fabric a plus
Working knowledge of SEO tools such as Semrush
Solid experiment design and statistics skills
Habit of checking numbers before sharing them
Clear communication and ability to explain complex findings simply

Benefits

Comp & perks

Flexible remote work and work/life balance
10 paid holidays annually
Unlimited PTO
Matching 401(k) plan: 25% of employee contribution up to the IRS maximum
Health insurance, including PPO and HDHP/HSA plans
Dental insurance
Vision insurance
Life insurance equal to 1x employee salary
Employer-paid short-term disability
Employer-paid long-term disability
Flexible Spending Plan for medical and dependent expenses