Business Development Manager – Buyer Relations

M&I

. Expand the global buyer network by identifying new opportunities in the MICE sector .

Posted 10/23/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates proven sales experience with a strong track record of exceeding targets and driving revenue growth in the MICE sector. Possesses exceptional communication skills and the ability to build and nurture long-lasting client relationships while managing the full buyer recruitment process.

Highest-signal resume keywords

Proven Sales ExperienceStrategic Sales SkillsCold Outreach ConfidenceCRM ProficiencyEvent Management Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Buyer Recruitment ProcessSales Target AchievementNegotiation SkillsPipeline PrioritizationClient Relationship Management

Soft Skills

Strong Communication SkillsTime ManagementEnergetic and DrivenIndependent Work EthicConsultative Relationship Building

Tools & Technologies

CRM SoftwareOffice 365

Industry Keywords

MICE SectorMeetings and IncentivesC-Level NetworkingEvent ManagementTrade Shows

About the role

Key responsibilities & impact

Expand the global buyer network by identifying new opportunities in the MICE sector
Mentor junior team members and contribute to team development
Reach and exceed monthly personal buyer recruitment targets
Manage the full buyer recruitment process from prospecting to confirmed attendance
Nurture long-lasting client relationships and understand clients’ businesses
Monitor industry trends and advise management on strategic and tactical development
Attend events to develop client relationships and assist with onsite event management
Conduct high-volume outbound calls and strategic outreach
Travel internationally to M&I events and attend industry trade shows
Occasionally work outside standard hours to support events or meet key deadlines

Requirements

What you’ll need

Proven sales experience with a track record of exceeding targets and driving revenue growth
Interest in the global meetings and incentives space, with ability to quickly build knowledge and credibility in the Americas market
Energetic, driven, and commercially minded; comfortable in a target-led sales environment
Strong strategic sales and negotiation skills
Confidence in cold outreach and face-to-face presentations, with a consultative relationship-building approach
Confidence networking with C-level executives
Exceptional verbal and written communication skills
Highly organised, with strong time management and pipeline prioritisation skills
Ability to work independently and drive results with minimal supervision
Experience using a CRM and Office 365
Previous experience in events, hotels, DMCs, venues, or the wider MICE industry is advantageous but not essential

Benefits

Comp & perks

28 days holiday plus UK bank holidays, with additional days awarded for length of service
A centrally located London office with a summer terrace within walking distance of Borough Market
Regular employee social events supported by the Happiness & Culture team
Monthly contribution towards Bupa private health insurance (post probation)
Employee Assistance Program offering confidential wellbeing support
Enhanced maternity and paternity leave
4 pm Friday finish