Senior Creative Marketing Strategist – Contractor

M&I

. Shape one clear enterprise story for the product: what it is, why it matters and how it is different .

Posted 10/7/2026contractLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creative strategy and brand development, focusing on crafting compelling customer narratives and aligning messaging with customer experience. Proven ability to lead marketing initiatives that prioritize experience over features, ensuring a cohesive brand identity and effective communication.

Highest-signal resume keywords

Creative StrategyBrand StrategyProposition DevelopmentCustomer ExperienceMessaging Frameworks

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Positioning DevelopmentVisual Identity CreationCustomer Journey MappingImplementation GuidanceContent Updates

Soft Skills

CollaborationCommunicationLeadership

Industry Keywords

Experience-Led MarketingBrand TransformationEvents-Sector Experience

About the role

Key responsibilities & impact

Shape one clear enterprise story for the product: what it is, why it matters and how it is different
Centre the story on the individual, their relationships and the experience rather than product features
Set a distinctive visual and verbal direction
Define clear messaging and marketing principles centred on the experience
Build a consistent foundation for marketing, product introduction, onboarding and the wider participant experience
Produce implementation guidance for internal marketing teams, including messaging frameworks, content updates, customer journey applications and priority actions
Collaborate with experienced specialists across the organisation

Requirements

What you’ll need

Senior experience across creative strategy, brand strategy and proposition development
Proven ability to turn complex ideas into a simple, compelling customer story
Track record of leading with the experience and the “why”, rather than defaulting to feature-led marketing
Experience developing a strong positioning and creative platform from which others can execute
Confidence connecting brand, proposition, visual identity, messaging and customer experience
Fresh external thinking, combined with the ability to build on work already completed
Experience-led marketing or brand transformation experience desirable
Events-sector experience helpful, but strategic and creative calibre matters more

Benefits

Comp & perks

Competitive day rate, depending on experience
Contract duration of approximately 10 days
Flexible timing and input welcomed on the shape of the work
Diversity, respect, and inclusion commitment