Email Marketing Specialist

M&T Bank

. Maintain the currency and accuracy of the email schedule, ensuring emails are on target to be sent on time .

Posted 10/7/2026full-timePhiladelphia • Pennsylvania • United StatesMid-LevelSenior💰 $29 - $48 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing email marketing campaigns, including A/B testing and segmentation, while ensuring compliance with regulatory standards. Proven ability to coordinate multiple projects and maintain accuracy in email scheduling and reporting.

Highest-signal resume keywords

Email Marketing Campaign ManagementA/B Testing ImplementationProject Management SkillsMarketing Automation Platform ProficiencyOrganizational Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email SchedulingEmail TestingEmail DeploymentSegmentationCampaign ExecutionReporting CoordinationDetail OrientationProject Management

Soft Skills

Verbal CommunicationWritten Communication

Tools & Technologies

Marketing Automation PlatformsCustomer Relationship Management Software

Industry Keywords

Risk ManagementRegulatory StandardsBest PracticesInternal Control Standards

About the role

Key responsibilities & impact

Maintain the currency and accuracy of the email schedule, ensuring emails are on target to be sent on time
Manage email campaigns throughout the project process, ensuring projects run smoothly and all approvals are obtained
Build, test, proof, set-up and send emails
Assist with email marketing program development and execution, including segmentation, testing, and deployment
Manage the coordination of email reporting
Assist in researching and implementing latest best practices and industry standards across marketing automation platform
Implement A/B and multivariate testing on emails and content to maximize performance and engagement
Understand and adhere to the Company’s risk and regulatory standards, policies, and controls in accordance with the Company’s Risk Appetite
Identify risk-related issues needing escalation to management
Promote an environment that supports belonging and reflects the M&T Bank brand
Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable
Complete other related duties as assigned

Requirements

What you’ll need

Associate’s degree and a minimum of 3 years’ relevant work experience, or in lieu of a degree, a combined minimum of 5 years’ higher education and/or work experience, including a minimum of 3 years’ relevant work experience
Proven project management skills
Proven organizational skills
Proven verbal and written communications skills
Detail-oriented
Experience managing multiple projects simultaneously
Experience working within given creative specifications in a fast-paced environment
Proficiency with marketing automation platforms
Working knowledge of pertinent customer relationship management software