Marketing Lead – Equipment Finance

M&T Bank

. Serve as the strategic marketing lead for one or more lines of business .

Posted 10/9/2026full-timeUnited StatesSenior💰 $98,500 - $164,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing data-driven marketing strategies and integrated marketing plans that align with business objectives. Proven ability to analyze market trends, establish performance metrics, and communicate effectively with senior leaders and sales teams.

Highest-signal resume keywords

Data-Driven Marketing StrategiesIntegrated Marketing PlansPerformance Measurement FrameworksMentoring And OnboardingStakeholder Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing ExperienceStrategic MarketingCampaign ExecutionDigital MarketingContent DevelopmentAnalyticsSales EnablementMessaging DevelopmentPositioningRisk And Regulatory Standards

Soft Skills

Strong Working RelationshipsCoaching And GuidingProblem SolvingCommunication

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Competitive LandscapeCustomer NeedsBusiness ChallengesEmerging TrendsInternal Control Standards

About the role

Key responsibilities & impact

Serve as the strategic marketing lead for one or more lines of business
Build and maintain understanding of strategic objectives, growth priorities, competitive landscape, target audiences, customer needs, and business challenges
Partner with business leaders and stakeholders to identify marketing opportunities
Develop and own data-driven marketing strategies aligned to business objectives
Translate business goals into integrated marketing plans
Collaborate with campaign execution, digital marketing, content, creative, analytics, events, and communications teams
Establish success metrics and performance measurement frameworks
Analyze results, communicate outcomes, and recommend optimization opportunities
Advise assigned business line leaders and support sales enablement
Develop messaging, positioning, training, and communications for sales teams
Communicate strategies, plans, results, and recommendations to senior leaders
Identify emerging customer, market, and industry trends
Coach and guide team members, project teams, and external partners
Adhere to risk and regulatory standards, policies, and controls
Promote an environment that supports belonging and reflects the M&T Bank brand
Maintain internal control standards and implement audit and regulatory action items
Complete other related duties as assigned

Requirements

What you’ll need

Bachelor's Degree
5 years of marketing experience
Experience in dealing with escalated issues and resolving unique and significantly complex problems
Has demonstrated strong working relationships with internal and external partners
Ability to research, evaluate and recommend changes to initiative or project
Experience in mentoring and/or onboarding more junior talent
Technical Expert and/or independent judgment
In lieu of a degree, a combination of 9 years of higher education and relevant experience