Sponsorship Marketing Lead

M&T Bank

. Serve as day-to-day relationship lead for Connecticut sponsorship partners, including UConn Athletics, UConn Gampel Pavilion naming rights, Hartford Athletic, Quinnipiac University, and other regional properties .

Posted 9/23/2026full-timeHartford • Connecticut • United StatesSenior💰 $98,500 - $164,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing sponsorship partnerships, including strategic planning, execution, and performance tracking. Proficient in stakeholder engagement and communication to maximize sponsorship value and ensure contractual obligations are met.

Highest-signal resume keywords

Sponsorship ManagementProject ManagementStakeholder EngagementEvent LogisticsPerformance Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sponsorship ActivationContract ManagementKPI TrackingBudget TrackingAsset Utilization

Soft Skills

Strong CommunicationPresentation SkillsOrganizational SkillsInfluencing Skills

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Sports MarketingPartnership MarketingExperiential MarketingEvent ManagementCommunity Engagement

About the role

Key responsibilities & impact

Serve as day-to-day relationship lead for Connecticut sponsorship partners, including UConn Athletics, UConn Gampel Pavilion naming rights, Hartford Athletic, Quinnipiac University, and other regional properties
Manage partner communications, planning sessions, contract obligations, asset tracking, and annual review processes
Ensure sponsorship benefits are delivered accurately and fully utilized
Develop and execute annual activation plans for Connecticut sponsorships
Manage event logistics and on-site execution for sponsorship programs
Ensure partnership assets are activated according to contractual agreements
Partner with brand and growth marketing, community markets, regional leadership, and communications to maximize sponsorship value
Facilitate internal planning meetings and stakeholder engagement related to Connecticut partnerships
Coordinate agency, vendor, and partner resources supporting sponsorship activation
Lead day-to-day management of the UConn relationship
Coordinate naming rights implementation across signage, communications, launch planning, experiences, and asset utilization
Act as primary liaison with UConn Athletics and university stakeholders
Support long-term activation planning for the Gampel Pavilion partnership
Track sponsorship performance against established KPIs
Maintain sponsorship scorecards, asset utilization reports, activation recaps, and budget tracking
Provide recommendations to improve activation effectiveness and partner value
Support renewal evaluations and annual business reviews
Monitor the Connecticut sponsorship landscape and identify emerging opportunities
Maintain relationships with community, sports, education, and business organizations throughout Connecticut
Provide market insights and recommendations regarding future sponsorship opportunities

Requirements

What you’ll need

Bachelor's Degree required
5-7 years of experience in sponsorships, sports marketing, partnership marketing, events, brand marketing, experiential marketing, or related discipline
Experience managing external partners, agencies, and stakeholder relationships
Strong project management and execution skills
Ability to manage multiple programs simultaneously
Strong communication, presentation, and organizational skills
Experience working across matrixed organizations and influencing stakeholders