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M3 USA

Growth Marketing Consultant – B2B Strategy

M3 USA

. Partner with marketing and business development leaders across M3 subsidiaries to identify growth opportunities .

Posted 10/22/2026full-timeRemote • Texas • United StatesSeniorLeadWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in B2B digital outreach and demand generation, with a strong focus on persona-based marketing and outreach strategy development. Proficient in utilizing outreach technology stacks and integrating them with CRM systems to optimize engagement and reporting.

Highest-signal resume keywords
B2B Digital OutreachPersona-Based MarketingSequencing PlatformsLinkedIn Sales NavigatorEmail Deliverability

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Demand GenerationOutreach Strategy DevelopmentCampaign AnalyticsContact EnrichmentBudget Owner IdentificationMessaging FrameworksMulti-Channel OutreachAI-Assisted ResearchCRM IntegrationEmail Authentication
Soft Skills
Strong Writing SkillsAnalytical FluencyIndependent Program Management
Tools & Technologies
OutreachApolloHubSpot SequencesSales NavigatorDeliverability Monitoring Tools
Certifications & Qualifications
Email Deliverability CertificationSequencing Platforms CertificationLinkedIn Sales Navigator Certification
Industry Keywords
B2B MarketingHealthcare MarketingDecision Maker EngagementCompliance StandardsEmail Campaign Management

Tech Stack

Tools & technologies
Apollo

About the role

Key responsibilities & impact
  • Partner with marketing and business development leaders across M3 subsidiaries to identify growth opportunities
  • Build and own digital outreach paths from decision-maker identification through qualified handoff to business development
  • Define handoff criteria, follow-up cadence, and target account lists
  • Develop repeatable outbound frameworks adaptable across business units, services, and buyer audiences
  • Define buyer personas and target account segments
  • Identify budget owners, decision makers, and influencers at target organizations
  • Grow contact lists using verified sources and research
  • Develop personalized messaging tailored to each audience and subsidiary
  • Convert proprietary physician-network and health-system relationship data into qualified conversations through referrals and warm introductions
  • Run multi-channel outbound sequences across email, LinkedIn, and other social and digital channels
  • Design outreach sequences, messaging frameworks, and follow-up strategies
  • Test and refine messaging to improve reply rates, positive-reply rates, and pipeline contribution
  • Operate outreach technology stacks, including sequencing platforms and Sales Navigator
  • Integrate outreach technology with CRMs and recommend advanced tools
  • Use AI-assisted research and personalization with human review and M3 brand standards
  • Coordinate email deliverability activities including authentication, IP warming, sender reputation, inbox placement testing, list hygiene, and sender-requirement compliance
  • Report weekly on placement, reply rates, positive-reply rates, and pipeline sourced by subsidiary and persona
  • Scale successful outreach strategies across M3 subsidiaries

Requirements

What you’ll need
  • Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience
  • 7+ years in B2B digital outreach, demand generation, or sales development
  • At least 3 years owning persona-based marketing for outbound revenue generation
  • Demonstrated success reaching senior decision makers at complex B2B organizations
  • Hands-on experience with sequencing platforms such as Outreach, Apollo, or HubSpot Sequences
  • Experience with LinkedIn Sales Navigator, contact enrichment and verification tools, and CRM integration
  • Experience supporting or consulting for multiple business units, clients, or brands with distinct customers
  • Ability to identify and verify budget owners, decision makers, and influencers
  • Strong writing skills adaptable by persona and subsidiary brand
  • Ability to use AI tools for research, personalization, and testing
  • Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service
  • Ability to independently manage several concurrent programs and report clearly to sales and marketing leaders
  • Analytical fluency with campaign, deliverability, and CRM data; comfortable building simple dashboards
  • Preferred: experience reaching senior decision makers in healthcare or health systems, or selling recruitment, staffing, or physician placement services
  • Preferred: knowledge of email authentication including SPF, DKIM, DMARC, and BIMI
  • Preferred: experience with domain and IP warming, reputation monitoring, inbox placement testing, and deliverability monitoring tools
  • Preferred: certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator

Benefits

Comp & perks
  • Remote work opportunity
  • Opportunity to work with a Japanese global leader in healthcare technology and research solutions
  • Exposure to global subsidiaries and teams across the US, Asia, and Europe
  • Work with proprietary physician network and health-system relationship data
  • Use of AI-assisted research and personalization tools