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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B digital outreach and demand generation, with a strong focus on persona marketing and email deliverability strategies. Proficient in utilizing AI tools for research and personalization while managing multiple outreach programs effectively.
Highest-signal resume keywords
B2B Digital OutreachEmail DeliverabilityPersona MarketingLinkedIn Sales NavigatorCampaign Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email Deliverability MonitoringPersona MarketingCampaign AnalyticsContact EnrichmentCRM IntegrationMulti-Channel Outbound SequencesAI-Assisted ResearchData AnalysisCompliance KnowledgeRecruitment Marketing
Soft Skills
Strong Writing SkillsAnalytical FluencyPrioritizationAdaptabilityCollaboration
Tools & Technologies
OutreachApolloHubSpot SequencesLinkedIn Sales NavigatorMicrosoft 365Google WorkspaceProofpointMimecastDeliverability Monitoring ToolsCRM Systems
Certifications & Qualifications
Email Deliverability CertificationLinkedIn Sales Navigator Certification
Industry Keywords
HealthcareHealth SystemsDemand GenerationSales DevelopmentPhysician PlacementStaffing ServicesB2B MarketingCAN-SPAMGDPRTCPA
Tech Stack
Tools & technologiesApollo
About the role
Key responsibilities & impact- Build and own a full digital outreach path for each subsidiary
- Identify decision makers for each product and define buyer personas for each business sales activity
- Grow contact lists from verified sources and research
- Run tailored multi-channel outbound sequences across email, LinkedIn, and other social and digital channels
- Coordinate email deliverability efforts, including authentication, IP warming, sender reputation monitoring, inbox placement testing, list hygiene, and compliance with sender requirements
- Systematize a cross-subsidiary strategy that converts M3's proprietary data assets and healthcare relationships into qualified conversations through referrals and warm introductions
- Use AI-assisted research and personalization to build account and contact intelligence, generate personalization at scale, and test and refine messaging
- Partner with business development and marketing leads on target account lists, handoff criteria, follow-up cadence, and message performance feedback
- Operate designated business unit outreach technology stacks, integrate them with CRMs, and recommend new or advanced technology tools
- Report weekly on placement, reply rates, positive-reply rates, and pipeline sourced by subsidiary and persona
- Retire ineffective approaches and scale successful ones
Requirements
What you’ll need- Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience
- Certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator preferred
- 7+ years in B2B digital outreach, demand generation, or sales development
- At least 3 years owning persona marketing for outbound commercial revenue generation
- Demonstrated success reaching senior decision makers in healthcare and health systems
- Experience selling recruitment, staffing, or physician placement services strongly preferred
- Hands-on experience with sequencing platforms such as Outreach, Apollo, or HubSpot Sequences
- Experience with LinkedIn Sales Navigator, contact enrichment and verification tools, deliverability monitoring tools, and CRM integration
- Experience supporting or consulting for multiple business units, clients, or brands with distinct customers
- Working knowledge of SPF, DKIM, DMARC, BIMI, domain and IP warming, reputation monitoring, and inbox placement testing
- Knowledge of how Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar filters treat outbound mail
- Ability to identify and verify budget owners, decision makers, and influencers within target organizations
- Understanding of how health systems, medical groups, and staffing firms recruit physicians and who owns those decisions
- Strong writing skills with ability to adapt voice by persona and subsidiary brand
- Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service
- Ability to use AI tools for research, personalization, and testing with judgment about accuracy, brand, and disclosure
- Ability to manage several concurrent programs independently and prioritize across businesses
- Analytical fluency with campaign, deliverability, and CRM data; comfortable building simple dashboards
Benefits
Comp & perks- Competitive wages
- Health and Dental
- Life, Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day