Group Marketing Manager

Maa Althahab

. Develop, implement, and monitor the Group Marketing Strategy and annual marketing plans and budgets across all markets .

Posted 9/15/2026full-timeRemote • United Arab EmiratesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in developing and implementing marketing strategies across international markets, with a strong focus on brand management, digital marketing, and performance analytics. Proven ability to lead and develop high-performing marketing teams while driving innovative campaigns and maximizing ROI.

Highest-signal resume keywords

Marketing Strategy DevelopmentBrand ManagementDigital MarketingLeadership and People ManagementMarketing Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisCampaign Performance MeasurementPromotional Strategy DevelopmentBudget ManagementCompetitor Analysis

Soft Skills

Excellent Communication SkillsTeam LeadershipCoaching and Development

Tools & Technologies

Marketing Analytics ToolsCRM SystemsDigital Advertising Platforms

Industry Keywords

E-commerceConsumer BehaviorBrand GuidelinesPromotional ActivitiesGo-to-Market Plans

About the role

Key responsibilities & impact

Develop, implement, and monitor the Group Marketing Strategy and annual marketing plans and budgets across all markets
Analyze market dynamics, consumer behavior, industry trends, and competitive landscapes to identify growth opportunities
Lead and manage Brand Managers and Marketing Managers
Develop the annual promotions and discount calendar for all countries with the Sales team
Plan, execute, and monitor marketing campaigns and promotional activities across all countries
Develop and implement brand promotion strategies
Prepare media and communication plans for each brand and oversee execution across all countries
Provide innovative ideas and strategic recommendations to improve marketing efficiency and business performance
Recruit, lead, coach, and develop the marketing team
Lead new product launches across all markets through country-specific go-to-market plans
Conduct competitor analysis covering assortment, pricing, promotions, market share, availability, and positioning
Monitor marketing budgets and maximize return on investment
Measure campaign performance using relevant KPIs and recommend corrective actions
Prepare marketing performance reports, campaign evaluations, and country business reviews for executive management
Collaborate with Sales, E-commerce, Creative, Product Development, and Country Managers
Ensure consistent application of brand guidelines and visual identity across countries and channels

Requirements

What you’ll need

Minimum of 8–10 years of progressive marketing experience
At least 5 years in a managerial or regional marketing leadership role
Experience managing multiple brands and international markets
Excellent English communication skills
Experience with marketing analytics tools, CRM systems, and digital advertising platforms is an advantage
Strong understanding of digital marketing, social media, and e-commerce
Excellent leadership and people management skills

Benefits

Comp & perks

Fully remote work arrangement