Maa Althahab

Marketing

• Develop, implement, and monitor the Group Marketing Strategy and annual marketing plans and budgets across all markets
• Analyze market dynamics, consumer behavior, industry trends, and competitive landscapes to identify growth opportunities
• Lead and manage Brand Managers and Marketing Managers, ensuring smooth execution of daily marketing operations
• Develop the annual promotions and discount calendar for all countries with the Sales team
• Plan, execute, and monitor marketing campaigns and promotional activities across all countries
• Develop and implement brand promotion strategies to strengthen brand awareness, positioning, and long-term brand equity
• Prepare media and communication plans for each brand and oversee execution across all countries
• Provide innovative ideas and strategic recommendations to improve marketing efficiency and business performance
• Recruit, lead, coach, and develop the marketing team to achieve periodic objectives
• Lead new product launches across all markets through tailored go-to-market plans
• Conduct competitor analysis covering assortment, pricing, promotions, market share, availability, and positioning
• Monitor marketing budgets and allocate resources to maximize ROI
• Measure campaign performance using relevant KPIs and recommend corrective actions
• Prepare marketing performance reports, campaign evaluations, and country business reviews for executive management
• Collaborate with Sales, E-commerce, Creative, Product Development, and Country Managers
• Ensure consistent application of brand guidelines and visual identity across countries and channels

Group Marketing Manager

• Develop, implement, and monitor the Group Marketing Strategy and annual marketing plans and budgets across all markets
• Analyze market dynamics, consumer behavior, industry trends, and competitive landscapes to identify growth opportunities
• Lead and manage Brand Managers and Marketing Managers
• Develop the annual promotions and discount calendar for all countries with the Sales team
• Plan, execute, and monitor marketing campaigns and promotional activities across all countries
• Develop and implement brand promotion strategies
• Prepare media and communication plans for each brand and oversee execution across all countries
• Provide innovative ideas and strategic recommendations to improve marketing efficiency and business performance
• Recruit, lead, coach, and develop the marketing team
• Lead new product launches across all markets through country-specific go-to-market plans
• Conduct competitor analysis covering assortment, pricing, promotions, market share, availability, and positioning
• Monitor marketing budgets and maximize return on investment
• Measure campaign performance using relevant KPIs and recommend corrective actions
• Prepare marketing performance reports, campaign evaluations, and country business reviews for executive management
• Collaborate with Sales, E-commerce, Creative, Product Development, and Country Managers
• Ensure consistent application of brand guidelines and visual identity across countries and channels