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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital content management and web production, with a strong focus on user experience, content governance, and legal compliance. Proficient in utilizing Contentful CMS and optimizing website performance through SEO and accessibility best practices.
Highest-signal resume keywords
Digital Content ManagementContentful CMS PublishingSEO KnowledgeContent GovernanceStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingUX WritingWeb ProductionWebsite AccessibilityGA4 Analytics
Soft Skills
Strong CommunicationTime ManagementStakeholder Management
Tools & Technologies
ContentfulGA4
Industry Keywords
Digital ExperienceContent GovernanceLegal ComplianceGEO PracticesAEO Practices
About the role
Key responsibilities & impact- Own the content experience of Mable's marketing website, focusing on new user journeys from landing to sign-up and existing customer website journeys
- Write, produce, and publish web pages in the Contentful CMS
- Incorporate business, legal, brand, and marketing requirements into website content
- Serve as the key point of contact for inbound website requests
- Finalise briefs, triage, prioritise, and allocate work to Digital Experience or the Web Squad
- Ensure on-time, high-quality delivery of website updates and keep stakeholders informed
- Own content governance and legal compliance across the Mable website
- Partner with the Strategic Search Manager on SEO/GEO/AEO content priorities
- Brief the shared service Content Team on Topic Library and Newsroom articles
- Align performance landing pages with media messaging and audience intent
- Monitor, analyse, and improve website performance and customer feedback using GA4 and other tools
- Identify, prioritise, and implement website accessibility improvements
- Partner with Mable Marketing, Group Marketing & Communications Hub, and Legal
Requirements
What you’ll need- 5+ years of experience in digital content, web production or digital experience, ideally owning a website as a key acquisition channel
- Strong copywriting and UX writing skills
- Hands-on CMS publishing experience; Contentful preferred
- Experience building and publishing web and landing pages
- Experience running website intake, briefing and prioritisation across multiple stakeholders
- Experience in content governance, including standards, page ownership, audits and legal or compliance review
- Solid knowledge of SEO and emerging GEO/AEO practices
- Working knowledge of web accessibility and inclusive content practices
- Strong communication, stakeholder management and time management skills
- Ability to prioritise competing business requests
- Passion for technology and making a real impact on people's lives
Benefits
Comp & perks- Learn from industry experts, experienced leaders, and on-the-job opportunities
- 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation
- Hybrid workplace, balancing time in the office with remote work
- One extra paid leave day per quarter
- Floating public holiday
- Reward and Recognition program
- Inclusive and diverse workplace