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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing strategy, digital acquisition, and conversion optimization, with a strong focus on data-driven decision-making and collaboration across cross-functional teams. Proven ability to manage significant digital media budgets and deliver measurable commercial outcomes through effective campaign management and website optimization.
Highest-signal resume keywords
Performance Marketing StrategyDigital AcquisitionCRO InitiativesGoogle AdsSEO Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingDigital AcquisitionSearch StrategyCROFunnel AnalysisCampaign PerformanceConversion Rate OptimizationA/B TestingDigital AnalyticsBudget Management
Soft Skills
LeadershipStakeholder ManagementAttention to DetailProactive ApproachCuriosity
Tools & Technologies
Google AdsMeta Ads ManagerGA4Google Search ConsoleSEMrushAhrefsScreaming FrogOptimizelyVWOGTM
Industry Keywords
Aged CareHealthcareFinancial ServicesInsuranceRegulated Category
About the role
Key responsibilities & impact- Lead HomeMade's performance marketing and search strategy across paid search, paid social, display, SEO, GEO and AEO opportunities
- Own media planning, budget allocation, channel priorities and performance targets
- Oversee campaign performance and improve efficiency, audience reach and acquisition outcomes
- Lead the SEO agency relationship
- Collaborate with Brand and Content on creative, messaging and search opportunities
- Own the CRO and website optimisation roadmap
- Set experimentation priorities across landing pages, forms, messaging, calls to action and digital journeys
- Use customer behaviour, funnel analysis and testing insights to improve usability, understanding and conversion
- Set the strategic direction for the marketing website and partner with the Digital Producer on website management
- Collaborate with Product, Technology and Marketing Automation on website infrastructure and digital capabilities
- Own reporting for digital acquisition and conversion, including qualified leads, CPL, CAC, conversion rates and acquisition outcomes
- Analyse funnel performance, lead quality and customer behaviour
- Partner with CRM, Sales, Data and Marketing Automation to strengthen attribution
- Define tracking and measurement requirements across GA4, GTM, advertising platforms, CRM and BI environments
- Translate performance data into investment and optimisation recommendations
- Lead and develop the Performance & Digital Experience team
- Coach the team and provide direction, support and performance oversight
- Manage agency partners and cross-functional relationships
- Foster a test-and-learn culture and evidence-based decision-making
Requirements
What you’ll need- 7+ years' experience across performance marketing, digital acquisition, search or digital experience
- Experience setting performance marketing strategy, managing significant digital media budgets and delivering measurable commercial outcomes
- Strong knowledge of paid search, paid social and SEO
- Understanding of GEO/AEO approaches and AI-led search
- Experience owning CRO initiatives and delivering measurable conversion improvements through experimentation, landing page optimisation and customer journey analysis
- Experience owning or significantly influencing a website as an acquisition and conversion channel
- Strong commercial and analytical capability across qualified leads, CPL, CAC, conversion rates and customer acquisition outcomes
- Experience using digital analytics, tracking and reporting
- Experience managing agency partners and collaborating with cross-functional teams
- Strong leadership, stakeholder management and commercial judgement
- Excellent attention to detail and a proactive, curious approach
- Practical experience with Google Ads, Meta Ads Manager and GA4
- Experience with Google Search Console and SEO tools such as SEMrush, Ahrefs, Screaming Frog or Similarweb
- Experience with A/B testing and experimentation tools such as Optimizely, VWO, AB Tasty or Convert
- Experience with GTM, advertising platform reporting, CRM data, attribution and BI/dashboarding environments
- Experience in aged care, healthcare, financial services, insurance or another regulated, high-consideration category would be highly regarded
- Aboriginal and Torres Strait Islander peoples are encouraged to apply
Benefits
Comp & perks- Ongoing training and development opportunities
- Hybrid working arrangement
- Quarterly flexi-days
- Supportive leaders
- Employee Assistance Program