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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing strategy and execution across diverse international markets, with a focus on higher education products. Capable of analyzing campaign performance and refining approaches to enhance lead quality and sales outreach.
Highest-signal resume keywords
Marketing ExperienceCampaign Strategy DevelopmentCRM AnalyticsProduct Training DeliveryInternational Travel
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Soft Skills
Strategic ThinkingHands-On DeliveryInterpersonal Communication
Industry Keywords
Higher Education MarketingCustomer JourneysDigital CampaignsLead Quality ReviewSubject Matter Expert
About the role
Key responsibilities & impact- Market a portfolio of higher education subject lists across the UK, Europe, the Middle East, Africa, Asia-Pacific and Latin America
- Shape campaigns and messaging for each region’s academic buying cycle
- Partner with US product and programme teams
- Define target audiences, product propositions and campaign goals
- Brief the Lifecycle Marketing team to design, build and run customer journeys and digital campaigns
- Review lead quality and campaign performance with Lifecycle Marketing and sales
- Refine campaign approaches based on performance
- Deliver product training to sales teams
- Run product demonstrations in person and online
- Use CRM analytics to sharpen sales outreach
- Lead launches of new editions and digital releases
- Travel within the UK and internationally for conferences, sales meetings and select on-campus visits
- Serve as subject matter expert for the assigned product portfolio
- Report to the Associate Director of Product Marketing (International)
Requirements
What you’ll need- Existing right to live and work in the United Kingdom
- Marketing experience; applications welcomed from ambitious marketing executives and experienced marketing managers
- Interest in how courses and buying decisions differ across markets
- Ability to combine strategy with hands-on delivery
- No specific educational credential stated
- No specific minimum years of experience stated
Benefits
Comp & perks- Bonus
- Private Medical Insurance/Medical cash plan
- Enhanced employer pension contributions
- Employee discounts portal
- 25 days holiday (increasing with service) plus bank holidays
- Employee assistance programme
- Full training and support
- Ongoing professional development
- Hybrid working
- Life insurance
- Group Income protection
- Cycle to work
- Gym memberships
- Tastecards
- Sight tests and glasses contribution
- On-site health checks and flu vaccinations