Senior Manager, Marketing

Macmillan

. Develop and execute innovative marketing and advertising campaigns for 8–10 assigned titles annually .

Posted 10/30/2026full-timeRemote • New York • United StatesSenior💰 $85,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing campaigns, managing budgets, and leveraging professional networks to drive sales. Proficient in digital advertising, project management, and relationship-building within the trade book publishing industry.

Highest-signal resume keywords

Marketing Campaign DevelopmentDigital Advertising ManagementProject ManagementSocial Media Trends UnderstandingTrade Book Publishing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Budget ManagementAd CopywritingMarketing Design Best PracticesPhotography ExperienceEmail Marketing Program ManagementInfluencer MarketingMarketing AnalyticsConsumer Newsletter StrategySales ReportingTitle Marketing Experience

Soft Skills

MultitaskingOrganizational SkillsEffective CommunicationAttention to DetailTeam Collaboration

Tools & Technologies

Google WorkspaceAirtableBasecampMarketing Analytics ToolsGoodReads Advertising Account

Industry Keywords

Trade Book PublishingBestselling Fiction CampaignsBestselling Nonfiction CampaignsAuthor NetworkingIndie Next Outreach

About the role

Key responsibilities & impact

Develop and execute innovative marketing and advertising campaigns for 8–10 assigned titles annually
Manage campaign budgets and oversee marketing strategy
Advise authors on leveraging professional networks and author channels to drive awareness and sales
Communicate and present marketing plans and updates to authors, agents, editors, sales, publicity, and central teams
Execute online advertising campaigns, define target audiences, write ad copy, create design briefs, and analyze results
Manage ad vendor bookings and oversee the GoodReads advertising account and seasonal title submissions
Establish strategic brand partnerships and execute co-brand marketing campaigns
Attend marketing, sales, and title-specific meetings and lead seasonal brainstorms
Manage the imprint’s seasonal influencer program from promotion and title selection through execution
Oversee the imprint’s email marketing program, including subscriber growth, retention, content, design, and reporting
Guide consumer newsletter content strategy and subscriber engagement growth
Maintain imprint catalogs and manage bookseller promotions, relationships, and Indie Next outreach
Monitor and report on sales and early reviewer buzz to identify seasonal marketing opportunities
Manage marketing intern workload and assignments
Support the Senior Director, Marketing in refining marketing strategy and evaluating processes and workflows

Requirements

What you’ll need

Exceptional multitasking and organizational skills
Proven track record in project management, including overseeing and assessing processes
Strong attention to detail
Ability to balance independent work with team collaboration
Effective communication and presentation skills
Proficient understanding of social media trends and influencer marketing
Ability to plan, optimize, analyze, and report on digital ad campaigns
Industry networking and relationship-building skills
Strong sense of marketing design best practices
Solid photography and copywriting experience
Interest in developing leadership experience and people management skills
Proven history of working on bestselling fiction and nonfiction title campaigns
Comfort working with celebrities, high-profile authors, and debut authors
6+ years of marketing experience in trade book publishing or a related field
Previous title marketing experience strongly preferred
Familiarity with Google Workspace, Airtable, Basecamp, and marketing analytics tools
Some management experience, including intern management
A bachelor’s degree

Benefits

Comp & perks

Remote work arrangement tied to the New York, NY office
Equal opportunity employment
Reasonable accommodations for qualified individuals with disabilities