Demand Generation Manager

Macquarie Technology Group

. Develop and execute demand generation strategies supporting business growth, increasing market visibility, and generating a consistent pipeline of qualified leads .

Posted 9/24/2026full-timeSydney • AustraliaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing demand generation strategies, with a strong focus on multi-channel campaign management and collaboration with sales teams to drive lead generation and conversion. Proficient in utilizing marketing automation platforms to enhance campaign effectiveness and track performance.

Highest-signal resume keywords

Demand Generation StrategyMulti-Channel Campaign ManagementSalesforce ProficiencyLead Qualification CriteriaCustomer Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentLead GenerationMarketing AutomationProduct MarketingAudience Segmentation

Soft Skills

Self-DrivenTeam PlayerStakeholder Management

Tools & Technologies

SalesforcePardot

Industry Keywords

B2B MarketingMSPTechnologyCloudTelecom

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute demand generation strategies supporting business growth, increasing market visibility, and generating a consistent pipeline of qualified leads
Report directly to a Group Executive
Lead end-to-end delivery of multi-channel campaigns, including ABM, events, thought leadership, and digital campaigns focused on acquisition, engagement, and lead conversion
Collaborate with Sales, Channel, and Product stakeholders to build campaigns aligned with shared business objectives and priorities
Participate in campaign kick-off meetings and go-to-market planning, contributing insights on timing, tactics, and audience segmentation
Ensure seamless lead handoff and alignment with Sales teams, including clarity around lead qualification criteria and campaign intent
Support campaign tools and platforms such as Salesforce so activity is tracked, attributed, and actionable by Sales
Improve campaign efficiency and effectiveness through creative testing, targeting refinements, and new channel opportunities

Requirements

What you’ll need

Multiple years experience in similar marketing or demand generation roles within a MSP, Technology, Cloud or Telecom organisation or within B2B marketing agencies supporting MSP customers
Experience building and driving campaigns end-to-end from concept to execution
Strong commercial acumen and proven experience working closely with the sales team
Experience generating sales qualified leads, not just marketing leads
Experience in customer engagement, retention and/or lifecycle management roles
Experience working with marketing automation platforms such as Pardot or Salesforce
Product marketing experience
Self-driven and a team player
Self-starter with the ability to deal with multiple stakeholders and manage complex scenarios
Experience with NPS program is desirable