Email Marketing Specialist

Made4net

. Own day-to-day email marketing execution in HubSpot, including emails, workflows, campaigns, forms, and lists .

Posted 10/28/2026full-timeRemote • New Jersey • United StatesMid-LevelSenior💰 $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email marketing execution and automation, particularly within HubSpot, while ensuring compliance with industry standards. Capable of analyzing performance metrics to optimize engagement and conversions across multiple marketing projects.

Highest-signal resume keywords

Email Marketing ExecutionHubSpot Marketing HubA/B TestingProject ManagementEmail Deliverability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Campaign ManagementAutomated WorkflowsDrip CampaignsSegmentationReportingHTMLCSS

Soft Skills

Organizational SkillsAttention to DetailCommunication Skills

Tools & Technologies

HubSpotAsanaMonday.comSmartsheet

Certifications & Qualifications

HubSpot Certifications

Industry Keywords

CAN-SPAMGDPREmail Marketing ComplianceContact Database Hygiene

About the role

Key responsibilities & impact

Own day-to-day email marketing execution in HubSpot, including emails, workflows, campaigns, forms, and lists
Build, execute, and manage segmented email campaigns, automated nurture programs, drip campaigns, and branching workflows
Build polished, responsive emails using approved content and creative assets
Set up, test, and maintain automated workflows, including enrollment criteria, branching logic, triggers, and lead nurturing sequences
Execute A/B tests across subject lines, email content, CTAs, audiences, and send times
Maintain email database health, including list hygiene, suppression lists, and contact data quality
Ensure email marketing compliance with CAN-SPAM, GDPR, and deliverability best practices
Troubleshoot execution issues and ensure emails, forms, and workflows function correctly
Monitor and manage the general marketing inbox (hello@)
Monitor email performance, including deliverability, open rates, click-through rates, engagement, and conversions
Build and maintain HubSpot dashboards and reports to track email and automation performance
Analyze results and identify opportunities to improve engagement and conversions
Recommend and implement improvements to workflows, automation, personalization, and execution
Stay current on HubSpot capabilities, platform updates, and email marketing best practices
Coordinate assigned marketing projects and initiatives across the department
Maintain the marketing project tracker, keeping tasks, owners, timelines, and dependencies current
Follow up with team members and stakeholders to keep deliverables on schedule
Identify bottlenecks and risks early, and help resolve execution issues
Organize project kickoffs and check-ins as needed
Provide regular status updates on project progress, upcoming deadlines, and launches to the marketing team and leadership

Requirements

What you’ll need

Bachelors degree required
5+ years of experience in email marketing and marketing automation, including hands-on experience with HubSpot
Strong knowledge of HubSpot Marketing Hub, including email, workflows, lists, segmentation, forms, and reporting
Experience building drip campaigns, automated nurture programs, and conditional branching workflows
Understanding of email deliverability, contact database hygiene, and email marketing compliance best practices
Experience with A/B testing, reporting, and performance optimization
Experience coordinating multiple marketing projects simultaneously using project management tools (e.g., Asana, Monday.com, or Smartsheet)
Excellent organizational skills and attention to detail, with the ability to manage competing priorities and deadlines
Strong communication skills and comfort following up with stakeholders across the team
Ability to work independently while collaborating closely with marketing, content, design, and other stakeholders
HubSpot certifications are a plus
Basic HTML/CSS for email is a plus

Benefits

Comp & perks

Health insurance (medical, dental, vision) with a robust wellness program to support your physical and mental well-being
Generous paid time off policy
Company-matched 401(k) retirement plan
Tuition reimbursement program
Employee assistance program providing confidential counseling and support services
Discretionary employee bonus program
Employee Discounts and perks through our PEO