Made4net

Email Marketing Manager

• Own day-to-day email marketing execution in HubSpot, including emails, workflows, campaigns, forms, and lists
• Build, execute, and manage segmented email campaigns, automated nurture programs, drip campaigns, and branching workflows
• Build polished, responsive emails using approved content and creative assets
• Set up, test, and maintain automated workflows, including enrollment criteria, branching logic, triggers, and lead nurturing sequences
• Execute A/B tests across subject lines, email content, CTAs, audiences, and send times
• Maintain email database health, including list hygiene, suppression lists, and contact data quality
• Ensure email marketing compliance with CAN-SPAM, GDPR, and deliverability best practices
• Troubleshoot execution issues and ensure emails, forms, and workflows function correctly
• Monitor and manage the general marketing inbox (hello@)
• Monitor email performance, including deliverability, open rates, click-through rates, engagement, and conversions
• Build and maintain HubSpot dashboards and reports to track email and automation performance
• Analyze results and identify opportunities to improve engagement and conversions
• Recommend and implement improvements to workflows, automation, personalization, and execution
• Stay current on HubSpot capabilities, platform updates, and email marketing best practices
• Coordinate assigned marketing projects and initiatives across the department
• Maintain the marketing project tracker, keeping tasks, owners, timelines, and dependencies current
• Follow up with team members and stakeholders to keep deliverables on schedule
• Identify bottlenecks and risks early, and help resolve execution issues
• Organize project kickoffs and check-ins as needed
• Provide regular status updates on project progress, upcoming deadlines, and launches to the marketing team and leadership

Explore Email Marketing Specialist at Made4net. Review requirements and application details.

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Email Marketing Specialist