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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Digital Agency Sales with a focus on the Insurance vertical, including the ability to develop data-driven sales strategies and navigate C-suite relationships. Proven track record in closing high-value managed service contracts and creating effective sales playbooks.
Highest-signal resume keywords
Digital Agency SalesManaged Services SalesInsurance Ecosystem KnowledgePaid Search FluencyConsultative Selling
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentMarket Expansion DesignKPI DefinitionSolution-Architect Sales MethodologyProposal Standards EstablishmentOpportunity-Identification ProcessesData-Driven Sales StrategiesHigh-Value Deal ClosingSales Playbook CreationMulti-Million-Dollar Budget Guidance
Soft Skills
Autonomous OperationRelationship NurturingProspecting AbilityConsultative ApproachDocumentation of Wins and Losses
Tools & Technologies
Google AdsBing AdsPaid Social PlatformsProgrammatic Advertising Tools
Industry Keywords
Insurance ComplianceC-Suite NavigationLead QualityInsurance CarriersIMOsFMOsEnterprise Deal ClosingRetainer-Based Relationships
About the role
Key responsibilities & impact- Scale the go-to-market strategy for Madrivo’s Agency Services division, focusing on the Insurance vertical
- Design the blueprint for aggressive market expansion
- Personally execute the sales motion and secure high-value managed service contracts for PPC, Paid Social, and Programmatic
- Serve as the lead deal-maker and face of Madrivo’s agency offering
- Navigate C-suite hierarchies at major insurance carriers
- Close six-to-seven-figure retainer deals
- Operate initially as an individual contributor while building the foundation for a future team
- Document winning strategies and create the sales playbook
- Define KPIs for the future sales team
- Evolve the Agency value proposition for Paid Search and Media Buying offerings
- Develop data-driven sales strategies using insights into the Insurance vertical
- Build the Solution-Architect sales methodology from scratch
- Partner with the executive team to define resource requirements, case studies, and operational support
- Establish standards for proposals, pitch decks, and RFP responses
- Nurture long-term, retainer-based relationships with C-suite executives
- Guide clients on allocating multi-million-dollar media budgets
- Design opportunity-identification processes for cross-selling services
Requirements
What you’ll need- 8+ years of progressive experience in Digital Agency sales
- Experience selling Managed Services, not just lead generation
- Deep understanding of the Insurance ecosystem, including Carriers, IMOs, and FMOs
- Understanding of insurance compliance, lead quality, and insurance CMO pain points
- Fluency in Paid Search, including Google and Bing
- Fluency in Paid Social and Programmatic
- Experience launching new service lines or opening new verticals
- Ability to operate autonomously without a pre-existing roadmap
- Ability to document wins and losses and create repeatable systems
- Willingness and ability to personally prospect, open doors, and close enterprise deals
- Experience with high-level partnership strategy and consultative selling
Benefits
Comp & perks- Direct collaboration with the CEO and SVP of Operations
- Access to top-tier media buyers and operational support
- Clear path to building and leading a team as revenue streams are unlocked and the division demonstrates scalability
- Opportunity to work within an established, successful company and build a new division